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Sales Executive
7 months ago
Principle Accountabilities:
The Corporate Sales Executive is responsible for driving sales growth by identifying and developing new business opportunities with corporate clients. This role involves building and maintaining strong client relationships, understanding client needs, and delivering tailored solutions to meet those needs.
Knowledge:
1. To be fully aware of The Hotels products and services and those of the competitive set locally and nationally.
2. Understand hotel pricing structure and be familiar with current rates in the market
3. Understand of hotel seasonality, need periods and periods of high demand
4. Develop and understanding of the corporate travel market including Global Distribution Systems as a channel to the corporate market
5. Develop and understanding of social media communications
6. Ability to work on own initiative
Key responsibilities:
1. Identify and Develop New Business Opportunities:
Research and target potential corporate clients. Generate leads through various channels such as networking, cold calling, and industry events.
2. Build and Maintain Client Relationships: Develop and maintain strong, long-lasting relationships with key decision-makers.
3. Conduct regular meetings and presentations to existing and potential clients.
4. Sales Strategy and Planning: Develop and implement effective sales strategies to achieve sales targets. Prepare and present sales proposals and contracts tailored to client needs.
5. Market Research and Analysis: Stay updated on industry trends, market conditions, and competitor activities. Analyse market data to identify new opportunities and improve sales strategies.
6. Negotiation and Closing Deals: Negotiate terms and conditions with clients to close deals. Ensure all sales activities comply with company policies and legal regulations.
7. Collaboration and Coordination: Work closely with the marketing and product development teams to align sales strategies with company objectives. Coordinate with the customer service team to ensure seamless client onboarding and support.
8. Reporting and Documentation: Maintain accurate records of all sales activities and client interactions in the CRM system. Prepare regular reports on sales performance and forecast future sales trends.
9. To ensure all sales administration work is complete, follow-up calls, research calls, rate contracts etc and communicate all negotiated rates to reservation, front office and accounts.
10. To be strategic in establishing lasting, favorable relationships with customers/ accounts and provide them with an intelligent, co-operative professional service.
11. Strive to meet measurable targets and goals as per the performance management plan.
12. To become an active member/colleague of the company sales & marketing team and attend regular hotel and company meetings as required.
13. Comply with all company procedures to include all statutory procedures- Fire Health & Safety, hygiene.
14. To carry out any other reasonable task as assigned by management to meet with business needs.
Brand Standards:
1. To ensure all printed material, advertising and promotions are approved before issuing.
2. To ensure that all branded materially used in the hotel or circulated from the hotel is in line with brand standards
3. To promote all marketing initiatives where appropriate.
4. To ensure that the agreed level of branded stock is to hand and all hotel publicity material is monitored.
Quality & Customer Service:
1. To work with the hotel team to ensure new & existing companies are looked after, ensuring they receive excellent service to grow a loyal relationship with the customers.
2. To deal with any queries or complaints that may arise in a professional and efficient manner, making sure to notify the relevant manager of any problems that have occurred.
Communication, Teamwork & Leadership:
1. To attend weekly/monthly sales meetings & regular meetings with the management team as requested.
2. To lead by example, specifically with regard to personal presentation, punctuality, attendance, application to work, team work and customer care.
3. To be flexible with regard to working hours, travel and place of work
4. To be conscious of expenditure in relation to travel, accommodation etc, and to find the best value when possible.
