Digital Marketing Specialist
3 weeks ago
Start: asap
Work model: Hybrid, 1 day per week at the office
DUTIES AND RESPONSIBILITIES:
- Assist in pre-launch activities, including but not limited to communicating asset requirements, generating insertion orders (IO), obtaining Deal Desk approvals
- Collaborate with teams to gather assets, set up campaigns, and provide client-ready launch reports or screenshot decks as proof of concept
- Monitor and track campaign performance on a daily, weekly, and monthly basis
- Provide ongoing performance updates to Client Account Managers and clients
- Make proactive recommendations to ensure performance goals are met
- Perform hands-on campaign optimization on a daily and weekly basis
- Extract and analyze data to create actionable insights that help drive client success
- Prepare polished, advertiser-ready wrap-up reports and quarterly business reviews
- Offer direct client support and expertise via multiple communication channels
- Lead weekly or bi-weekly client calls, capture action items, and ensure follow-through
- Assist advertisers with troubleshooting issues such as pixel placement, ads platform training, and technical bugs
- Represent the needs of the Client Account Manager and advertisers to management and cross-functional teams
- Proactively identify opportunities for process improvements and support ongoing career development
REQUIREMENTS:
- Native/Fluent in German and English, both writing and speaking.
- Direct sales or account management experience is great to have but not a strong requirement
- Strong digital/social media marketing experience
- Knowledge of campaign optimization
- Strong understanding of performance and brand advertising metrics, such as CPM, SOV, CPA, Conversion Lift, Brand Lift, Reach & Frequency
- Expert skills with Excel and/or Google Sheets and delivering actionable insights
- Excellent communication skills
- Experience creating reports and dashboards with multiple sources of data
- Understanding of digital measurement solutions
- Ability to cultivate strong relationships with Sales partners
- Exceptional communication and collaboration skills
- QA mindset and high attention to detail
- QA experience or business analysis experience will be an advantage
OFFER:
- Structured training & career development plan
- Regular working hours 9 - 5 from Monday to Friday
- Paid parental leave up to 6 weeks
- Paid childcare/dependent care
- Education reimbursement
- Comprehensive VHI cover
- Bike to work / Taxsaver leap card program
- Personal hardship loan
- Rockstar awards, spot prizes and tenure awards
- 24/7 employee assistance and health app
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