Junior Brand Manager

7 months ago

Dublin, Ireland Mondelēz International Full time

Description

This is a fantastic opportunity for a JBM or BM to work on iconic and much loved brands during an exciting period of growth. Working as part of the Ireland Marketing team focusing on Biscuits and Meals, you will also have exposure to regional and global teams and will work with leading edge techniques and resources.

Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities

How you will contribute

You will work with others to execute the brand strategy for designated brands (eg: Oreo, Snack, Cadbury biscuits) develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans.

You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance.

Based on your strong understanding of consumer insights, brand strategy and positioning, you will help develop integrated marketing communications and 360 degree campaigns.

Responsibilities

 Business Planning

Leading situational analysis, strategy development and recommending growth plans for sustain brands. Leading Meals portfolio Support development of financial bridges and aligning growth targets with sales company Presentation and alignment of plans with key stakeholders Ensuring marketing inputs are available for monthly forecast review meetings. Management of A&C budget

Integrated Marketing Communication for Biscuits & Meals

Full mix responsibility developing integrated 360 marketing activations for brands such as #1 global cookie brand OREO, #1 Biscuit in Ireland Snack, #1 chocolate brand Cadbury biscuits range. Leading cross agency teams from brief through to execution Developing consumer plans that are routed in strong consumer insight Managing agency relationships – advertising, media, experiential, PR, digital

NPD Launches & Projects

Developing the business case to drive growth & margin Leading the internal project process (with cross functional team) Developing the launch plan – marketing and trade activation Setting launch KPI’s and tracking in market results

What you will bring

A desire to drive your future and accelerate your career and the following experience and knowledge:

Delivering results Marketing preferably in the fast-moving consumer goods sector Our brands and business with a clear understanding of our consumers Delivering results autonomously and influencing stakeholders Analytical skills and a creative mindset—a balance of commercial and strategic acumen Presenting a story in an inspiring and convincing manner Project management from design to completion with an action orientation

Qualifications

Proven track record within a JBM/BM role in a FMCG context. Commercially astute with P&L experience. Innovation and project experience required. Strategic thinker with the ability to take insights and translate into actionable business initiatives. Agency management and ATL experience required. Learns quickly when facing new problems, enjoying the challenge of unfamiliar tasks and open to change + standing alone. Ability to building strong personal relationships & leverage relationships to deliver strong business results. Educated to at least degree level or equivalent, a marketing degree or relevant business experience required. Nielsen and Kantar experience.

More about this role

This is a fantastic opportunity for a JBM or BM to work on iconic and much-loved brands during an exciting period of growth. Working as part of the Ireland Marketing team, you will also have exposure to global teams and will work with leading edge techniques and resources.

The successful candidate will have a track record with Marketing ideally with a large business with high profile brands.

This role is based in at our offices in Coolock.

We operate a hybrid model - 3 days in the office and 2 from home.

The responsibilities of this position are performed within the framework of a regional business model that is defined and managed by Mondelēz Europe GmbH, Switzerland .

No Relocation support available

Business Unit Summary

At Mondelez Europe, we are proud, not only of the iconic brands we make, but also of the people who make them. Our delicious products are created in 52 plants across Europe by more than 28,000 passionate people. We are the top maker of chocolate and biscuits and a leading maker of gum and candy. We make sure our powerful global brands and local jewels like Cadbury, Milka and Alpen Gold chocolates, Oreo, belVita, LU and Tuc biscuits get safely into our customers hands—and mouths. Great people and great brands. That’s who we are. Join us on our journey to continue leading the future of snacking around the world by offering the right snack, for the right moment, made the right way.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Job Type

RegularBrand & Portfolio ManagementMarketing

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