Loyalty Brand Manager

4 months ago

Dublin, Ireland Kepak Group Full time


ABOUT KEPAK FOODS

Kepak Foods Division are part of Kepak Group - Irish-based food company serving international markets, restaurants, and household foodservice names with prime cuts of meat, on-trend foodservice solutions and ready-for-market convenience foods.

 Kepak Foods Division over the last decade has developed a comprehensive range of premium food products, concept solutions and value-added services for our valued customers. As a priority within our business, we form good open working relationships with our customers, demonstrating profit-making opportunities that we can invest in.

ROLE SUMMARY

An exciting opportunity to join an award-winning, loyalty marketing team.

We are looking for a marketing specialist to play a key role in managing our multi-award-winning loyalty programme.

You will hold key responsibility for managing our food service B2B Loyalty Programme for optimum performance across acquisition, engagement, participation, and commercialisation. With huge room for growth in the role, this is an ideal opportunity for someone eager to grow within the brand.

This role requires a high level of synchronisation within the broader marketing & sales team and communication channels.

Reporting to: Snr Digital Marketing Manager, Kepak Food Solutions

Job Type: Permanent | Full Time

Location: Corporate Park Blanchardstown, Dublin 15, Ireland (*Hybrid Role – options for remote & in office work)

KEY DUTIES & RESPONSIBILITIES

  • Loyalty Strategy: Supports the development of the loyalty program strategy and objectives in alignment with the overall business case, business objectives & brand plan. Prioritise and allocate resource to meet the strategic objectives for the loyalty program’s recruitment, communication, measurement, implementation plans and financial projections on monthly, quarterly, and annual basis.
  • Implementation management of Kepak’s foodservice loyalty programme: hands-on execution of the program strategies and deliver against agreed objectives and performance KPIs within agreed time and budget parameters and in close alignment with overall marketing strategy and business priorities optimum performance across acquisition, engagement, participation, and commercialisation.
  • Platforms: content management across our loyalty-related platforms (CRM, website, app, social)
  • Rewards: management and optimisation of loyalty rewards portfolio to make the programme more valuable and rewarding for customers, while delivering strong commercial return.
  • Brand: Support overall marketing objectives and brand plan implementation through our loyalty programme.
  • Projects: Manage strategic loyalty projects, delivering them on time and within budget.
  • CRM: Stay updated on and implement best-in-class CRM and customer loyalty practices.
  • Stakeholders: Align and closely collaborate with key programme stakeholders from cross-functional teams: commercial, sales, brand.
  • Partners: day-to-day contact for our partners, overseeing integration and activation
  • Customer service: be a champion for our loyalty members, handle incoming queries and requests.
  • Wholesalers: Be the main point of contact for participating wholesalers in terms of day-to-day loyalty programme management and activation in their respective businesses
  • Agencies: Keeps and nurture relationships with external agencies and suppliers.
  • Budget: Manage allocated loyalty budget, handing all POs/invoices on ongoing basis

Requirements

  • Degree in marketing and/ or digital marketing or related discipline
  • 2-4 years’ years in a marketing and/or digital marketing role with focus on brand loyalty
  • The ideal candidate will have previous experience in customer loyalty marketing, loyalty programmes and digital marketing implementation.
  • Hands-on experience in using digital technology for planning, executing, delivering, and reporting on high-impact marketing campaigns, including experience working with CRM, email marketing platforms, social media platforms.
  • Project management skills with strong attention to detail, hands-on experience managing an initiative from start to finish
  • Customer-centric, customer-service oriented mindset
  • Strong communications skills and ability to work with a wide range of stakeholders
  • Experience with working and successfully managing external agencies and suppliers.

Benefits

  • Hybrid working
  • Bonus
  • Pension
  • 22 days annual leave (with a purchase leave of up to 5 additional annual leave days option)
  • Responsibility where you will have autonomy in your role from day one
  • Learning and Development opportunities
  • Kepak Keep Well employee wellbeing initiatives
  • Bike to Work scheme

Kepak is an Equal Opportunities Employer

Note: as with all positions, due to the nature of the business, key responsibilities will evolve and change over time

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