Performance Marketing Manager, ROW

Found in: Talent IE C2 - 2 weeks ago

Dublin, Ireland Bupa Full time

Job Description:

Performance Marketing Manager

Dublin

Permanent

Full Time (37.5 hours per week)

We make health happen

Bupa Global is the international health insurance division of Bupa. We provide customers who want premium international coverage with products and services to access the healthcare they need anytime, around the world, whether at home or when studying, living, travelling or working abroad.

Bupa Global has offices around the world including London and Brighton (UK), Dublin (Europe), Miami (USA), Dubai (UAE, in partnership with OIC), Egypt and Hong Kong (China) as well as regional offices in mainland China, Singapore, the Dominican Republic, Bolivia, Panama, Guatemala and Ecuador.

The purpose of the Performance Marketing Manager, Rest of World ROW) role is to boost the performance of acquisition marketing, own and lead to maximise profitable commercial growth and brand visibility across ROW markets. Day to day ownership of paid media spend, digital channel mix, campaign execution and constant testing.

How you’ll help us make health happen:

Create and oversee acquisition campaigns across a spectrum of digital channels with the dual purpose of driving revenue and maximising return on ad spend. Media channels include a mix of search engine marketing (SEM), display advertising and social. Effective budget management to build media forecast, allocate funds optimally, deliver best results without overspending and maintain a balanced investment-to-return ratio. Lead, motivate and develop marketing executives to create strong working relationships within the team. Bring about a positive environment that promotes the achievement of functional goals and the business KPIs. Continuous analysis and optimisation of campaign performance through data-driven insights and custom-built attribution model with a focus on maximising return on investment (ROI). Identifying and resolving marketing performance issues; performing root cause analysis with the aid of analytical tools such as Adobe Analytics, Google Adwords and HubSpot. Responsible for developing reporting and visualisation dashboards that simplify complex analyses. These dashboards cover a range of aspects, including marketing planning, budgeting, ROAS analysis, and various key performance indicators (KPIs). Convey insights and findings to the senior management on a regular basis. Observe and track emerging metrics for performance management and optimisation to fine tune strategies and campaigns. The core objective of the role revolves around delivering commercial targets, accuracy on media spend forecasting, measurable improvements in ROAS and reducing the cost per acquisition (CPA) across all markets. Tailor global messaging and creative assets for all markets across Rest of World. Understand Bupa Global and partner brand guidelines and own all financial promotions (banners, web pages etc) for annual regulatory review. Ensure marketing and sales activities are connected, workflows are set up and campaign strategy is personalised through content creation, personas and brand experience. Work closely with wider marketing and digital teams, external media and creative agencies and sales and compliance stakeholders, fostering an environment where strategies are tested, and innovative ideas are brought to life. Lead agency deliverables including budget management, pixel management, goal set ups, naming convention, keyword research and more.

Key Skills / Qualifications needed for this role:

Experienced marketeer in a corporate or agency environment, using multiple channels, online and offline. Proficiency in paid advertising and performance marketing with hands-on exposure of search, display, pay-per-click, social and other online media channels. Advanced digital analytical skills including Adobe Analytics and Google Adwords Advanced CRM skills of HubSpot and/or Salesforce. A deep understanding search engine optimisation (SEO) and search engine marketing (SEM). Ability to analyse data from advertising campaigns to ensure conversion rate optimisations and returns on investment. Excellent written and communication skills in English with the ability to present at executive leadership level and inspire a team. Experience of managing a copy clearance process in a regulated industry; specific experience in healthcare, or insurance will be highly advantageous. Experience in managing agencies for media strategy, planning and buying. Experience of leading others; creating a positive team culture in a hybrid team. Advanced PC skills, including Acrobat, Excel, Word and PowerPoint is essential. Knowledge of French, Cantonese or Arabic will be an advantage. Strong collaboration skills working seamlessly with diverse teams globally. Knowledge of International Private Medical Insurance is advantageous.

Why Bupa?

We’re a health insurer and provider. With no shareholders, our customers are our focus. Our people are all driven by the same purpose – helping people live longer, healthier, happier lives and making a better world. We make health happen by being brave, caring and responsible in everything we do.

  • B2B Marketing Manager, SAAS

    Found in: Talent IE C2 - 6 days ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for a B2B Marketing Manager to join a highly successful Irish SAAS company. The company has grown to be a leader in their segment with 50 staff and a multimillion euro turnover. They wish to further their business in Ireland and grow into the UK Market. The ideal person will be a hands-on self-starter, take ownership of...

  • Performance Marketing Managerin

    Found in: beBee jobs IE - 5 days ago

    Dublin, Dublin City, Ireland Fundraisingbox Full time

    Das machen wir Unsere Mission ist es, Non-Profits weltweit durch unser Expert*innen-Team und Technologien zu befähigen, neue digitale Kanäle des Spendens zu erschließen, manuelle Prozesse zu digitalisieren und den NGOs dabei zu helfen, wirksame Entscheidungen bezüglich ihrer Projekte zu treffen. Dabei begleiten wir das komplette Spendenerlebnis: Vom...

  • Marketing & Digital Executive

    Found in: Talent IE C2 - 3 weeks ago

    Dublin, Ireland Mint Marketing Talent Full time

    Reporting to the Marketing Director, the Marketing Executive will support the Marketing team on the delivery of key operational and strategic marketing objectives to grow the brand. Why this Marketing Executive role might be for you: Working closely with the Marketing Director to develop full TTL Campaigns Manage major sporting sponsorship...

  • Senior Marketing Executive – B2C Brand

    Found in: Talent IE C2 - 3 weeks ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen for an experienced Senior Marketing Executive to join the team of an international Irish tourism brand developing and creating Through the Line campaigns across UK, Ireland and Europe. Why this Senior Marketing Executive role might be for you: Develop creative campaigns from initial concept through to activation ...

  • Retention Marketing Specialist – ECommerce

    Found in: Talent IE C2 - 2 weeks ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen to create a Retention & CRM Marketing function for a growing Irish ECommerce & Retail group trading globally. You will have a track record of working in a fast-paced environment and delivering on ambitious growth targets through driving customer engagement, purchase frequency and lifetime value. The role will report to the...

  • Biddable Media Specialist

    Found in: Talent IE C2 - 3 weeks ago

    Dublin, Ireland 2K Full time

    Who We Are: Founded in 2005, 2K Games is a global video game company, publishing titles developed by some of the most influential game development studios in the world. Our studios responsible for developing 2K’s portfolio of world-class games across multiple platforms, include Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31 Union...

  • Senior User Acquisition Manager/ Senior Performance Marketing Manager

    Found in: Talent IE C2 - 3 weeks ago

    Dublin, Ireland Playrix Full time

    Senior User Acquisition Manager/ Senior Performance Marketing Manager Playrix is an industry leader. We're one of the top 3 mobile game publishers in the world, with a team spread across 40 countries. This is thanks not only to our development team, but also to our user acquisition department. We solve the most difficult tasks and influence mobile...

  • Commercial Performance Manager

    Found in: Talent IE C2 - 3 weeks ago

    Dublin, Ireland IWG plc Full time

    Commercial Performance Manager Job Purpose Working very closely with the Regional CEO to revolutionise the APAC and North/Centra/Eastern Europe Co-Working Markets by initiating and executing key strategic projects. This includes providing commercial performance analysis, driving process improvements and identifying opportunities to improve customer...

  • Marketing Manager

    Found in: beBee S IE - 3 weeks ago

    Dublin, Ireland Cpl Full time

    My client, a leading provide and distributer of building products in Ireland are seeking an experienced Marketer to join them on a permanent basis.The Marketing Manager will take ownership of the Marketing function, play a key role in managing the Company's brand and manage a fantastic small marketing team.Role and key deliverables:Brand Marketing – Own...

  • Marketing Manager

    Found in: beBee jobs IE - 2 weeks ago

    Dublin, Dublin City, Ireland Cpl Full time

    My client, a leading provide and distributer of building products in Ireland are seeking an experienced Marketer to join them on a permanent basis.The Marketing Manager will take ownership of the Marketing function, play a key role in managing the Company's brand and manage a fantastic small marketing team.Role and key deliverables:Brand Marketing – Own...

  • Marketing Manager

    3 weeks ago

    Dublin, Ireland Cpl Healthcare Full time

    My client, a leading provide and distributer of building products in Ireland are seeking an experienced Marketer to join them on a permanent basis. The Marketing Manager will take ownership of the Marketing function, play a key role in managing the Company's brand and manage a fantastic small marketing team. Role and key deliverables: Brand Marketing...

  • Marketing Manager

    Found in: beBee jobs IE - 2 days ago

    Dublin, Dublin City, Ireland Cpl Full time

    I'm currently on the lookout for a creative and strategic Marketing Manager for a luxury interior brand, THE OPPORTUNITY This role presents an exciting opportunity for a seasoned marketing professional to make a significant impact within a dynamic growing company. If you are a strategic thinker with a passion for driving business growth through innovative...

  • Quality Representative

    3 weeks ago

    Dublin, Ireland Richmond Marketing Full time

    ABOUT RICHMOND Richmond is Ireland’s leading, trend-spotting premium brand builder. Founded in 1992, Richmond’s philosophy is simple; have great brands in our portfolio & hire great people – Where Great Brands Meet Great People. We are not simply a distributor; we are brand builders who love to challenge the norms, disrupt the status quo and bring...

  • Marketing Manager Rx

    Found in: Talent IE 2A C2 - 1 week ago

    Dublin, Ireland Executive Edge Full time

    Marketing Manager Rx (Biosimilar) 4 months cover / Dublin West (E8388) Our client is a healthcare company seeking a Marketing Manager Rx (Biosimilar & Specialty), reporting directly to the Marketing Director. Salary: €64K. The Role: Marketing and promotion of the companys generic prescription medicines and specialised medicines including biosimilars and...

  • Digital Marketing Manager

    Found in: beBee jobs IE - 2 weeks ago

    Dublin, Dublin City, Ireland Diageo Full time

    Digital Marketing Manager page is loaded Digital Marketing Manager Apply locations Dublin, Republic of Ireland time type Full time posted on Posted Today job requisition id JR Job Description : Digital Marketing Manager Team: Digital Transformation Location: The Masonry Iconic Offices, Dublin 8/hyrbrid With a global presence spanning over 180...

  • Performance Manager

    Found in: Talent IE C2 - 3 weeks ago

    Dublin, Ireland Ryanair Full time

    Ryanair are currently recruiting for a Performance Manager to join the Ground Ops Dept of Europe's Favorite Airline!The successful candidate will be based in our Dublin Airport Base.We are looking for someone who is keen to learn and adapt in a fast-changing environment. Owing to the precise and organized nature of Ryanair's Operations, it is important that...

  • Growth Marketing Manager

    Found in: Talent IE C2 - 4 days ago

    Dublin, Ireland TOMRA Full time

    Job Description At TOMRA Food we are committed to our brand and as we continue to invest globally, we are looking for a passionate and driven Growth Marketing Manager to join our team. Your work will be purposeful, and you will play an important role in helping the business achieve some exciting goals. As a Growth Marketing Manager, you'll be at the...

  • Growth Marketing Manager

    Found in: Talent IE C2 - 2 weeks ago

    Dublin, Ireland Tomra Full time

    Job DescriptionAt TOMRA Food we are committed to our brand and as we continue to invest globally, we are looking for a passionate and driven Growth Marketing Manager to join our team. Your work will be purposeful, and you will play an important role in helping the business achieve some exciting goals. As a Growth Marketing Manager, you'll be at the helm of...

  • Paid Search Acquisition Specialist, Global

    Found in: Talent IE C2 - 3 weeks ago

    Dublin, Ireland Mint Marketing Talent Full time

    An exciting opportunity has arisen to lead the paid search acquisition activities for a great Irish retail & ecommerce brand, marketing their products across the world. Key global markets include US, UK, EU and managing channels such as paid search, social, affiliates and amazon. This is a newly created role, taking ownership and driving campaigns with...

  • Finance Manager

    Found in: beBee jobs IE - 2 weeks ago

    Dublin, Dublin City, Ireland Ardmore Advertising and Marketing Full time

    Reporting to: Finance Director Location: Holywood, N. Ireland Closing Date: Monday 18th March 2024 at 1pm About Ardmore: We are a globally active performance communications Group, using data, insight, strategy and creativity to solve commercial problems and deliver significant return on marketing investment. Our mission is to be a trusted strategic...