Group Digital Marketing Manager

4 days ago

Dublin, Dublin City, Ireland TN Ireland Full time

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Group Digital Marketing Manager, Cork Airport Business Park

Client: Trigon Hotels

Location: Cork Airport Business Park, Ireland

Job Category: Other

EU work permit required: Yes

Job Reference:

8c05c2f475f1

Job Views:

8

Posted:

15.03.2025

Expiry Date:

29.04.2025

Job Description:

Title: Group Digital Marketing Manager

Place of Work: Central Office, Cork Airport Hotel

Reporting to: Director of Sales & Marketing, Trigon Hotels

Job Purpose:

This position is responsible for the implementation of the company's overall digital marketing and e-commerce strategy to achieve business objectives. The role focuses on managing the online brand presence across multiple platforms, increasing brand awareness and driving online sales.

Key Responsibilities:

  1. Strategic Oversight:
    • Develop and execute a comprehensive digital marketing strategy to drive revenue growth across all revenue streams, including rooms, conference and events, food & beverage outlets.
    • Align digital initiatives with the group's business objectives and ensure maximum ROI from the digital marketing budget.
    • Identify emerging industry trends and best practices, attending industry events as necessary to represent Trigon Hotels and discover new digital opportunities.
  2. Performance Management:
    • Manage the booking engine, ensuring optimal conversion rates and effective communication of results.
    • Set and achieve KPIs for database growth, revenue generation, website sessions, and online conversions.
    • Analyse and report monthly digital performance metrics, using insights to inform strategy adjustments.
    • Conduct regular audits of the website and digital pathways to ensure optimisation and brand consistency.
  3. Content and Brand Management:
    • Oversee content management for all websites, landing pages, and microsites, ensuring accuracy and alignment with the brand's messaging.
    • Collaborate with the Brand & Communication Manager to maintain consistent branding across all online platforms, including copy, photography, and promotional materials.
    • Approve all online marketing collateral, ensuring it adheres to brand guidelines and quality standards.
    • Manage the creation and distribution of email marketing campaigns, segmenting effectively to maximise engagement and returns.
  4. Agency and Stakeholder Management:
    • Liaise with PPC and website agencies to enhance campaign performance and conversions.
    • Evaluate online advertising and promotional programmes, ensuring they align with revenue objectives.
    • Work collaboratively with internal teams, including Revenue and Sales, to identify opportunities for digital influence and execute strategies effectively.
    • Develop and implement a group-wide social media strategy, providing training and guidance to property-level teams.
    • Monitor and oversee social media performance, ensuring engagement and alignment with broader digital objectives.
    • Manage the company's reputation across review platforms, including TripAdvisor, and address feedback effectively.
  5. Team Leadership and Development:
    • Lead and mentor the Digital Marketing Executive, providing clear guidance on strategic execution.
    • Conduct performance reviews, coaching, and succession planning to foster growth within the team.
    • Work closely with Human Resources to handle employee relations, training, and professional development initiatives.
  6. Budget Management:
    • Manage the digital marketing budget, ensuring resources are allocated effectively to maximise returns.
    • Identify new opportunities to improve efficiency and ROI.

Position Requirements:

  • A recognised qualification in Digital Marketing or Marketing, such as from the Digital Marketing Institute.
  • Minimum of five years' experience in digital marketing within the hospitality or related sector.
  • Strong understanding of digital marketing tools, including SEO, PPC, CRM systems, and social media platforms.
  • Proficiency in website management and analytics tools.
  • Proficiency in newsletter CRM solutions.
  • Excellent analytical and reporting skills, with a data-driven approach to decision-making.
  • Exceptional communication skills and the ability to influence across teams and stakeholders.
  • Proficiency in Microsoft Office tools (Excel, Word, PowerPoint).
  • Proficiency in Canva, AdobePro or similar digital design tools.
  • Proficiency in Jira, Basecamp or other project management tools.
  • Proficiency in Google Analytics.

Benefits:

  • Competitive rate of pay.
  • Relocation Assistance.
  • Access to our Company Pension Scheme.
  • Employee referral bonus.
  • Friends & Family discounts across our restaurants.
  • Special rates in our hotel accommodation.
  • Paid internal and external training days.
  • Access to Trained Mental Health First Aiders.
  • Team Member Annual Awards, Service Recognition, Monthly Team Member of The Month.
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