Head of Regular Giving and Legacy Giving Fundraising

3 days ago

Dublin, Dublin City, Ireland Trinity Foundation Development & Alumni Full time

Trinity Development & Alumni, the philanthropic and alumni relations office of Trinity College Dublin, is looking for an experienced fundraiser to join our team as we help change lives, inspire future generations, and create moments that matter.

Regular donations and legacy gifts from our Alumni and friends play a crucial role in supporting Trinity in providing student supports such as our counselling & disability services, bursaries and scholarships, the Trinity Access Programme, and Hardship Fund amongst others. As the Head of Regular Giving & Legacy Giving, you have a unique opportunity to shape and drive strategies that inspire philanthropic support from alumni, supporters, and friends of the university which will enable students to have the unique Trinity experience that they themselves had. This is a chance to make a lasting impact at Ireland's leading university while advancing your career in the higher education fundraising sector.

As the Head of Regular Giving & Legacy Giving, you will:

  • Deliver the fundraising strategy for the Regular Giving & Legacy Giving programmes using multi-channel approaches and direct marketing fundraising best practice to increase the value of gifts and the number of alumni who give regularly to the university.
  • Using a data led approach, develop annual marketing plans which include prospect identification, ask amounts, and fundraising medium.
  • Develop compelling cases for support and oversee all written material including brochures, flyers, calling scripts, fulfilment packs for the Regular Giving & Legacy Giving programmes.
  • Working with our fundraising consultants oversee the annual telephone fundraising campaigns.
  • Manage the acquisition, upgrade, and stewardship of our mid-level donors (€1k to €10k) utilising a range of communication channels including face to face, telephone, direct mail, and email.
  • Deliver a comprehensive donor stewardship programme that cultivates, grows and retains regular donors and legacy pledgers.
  • Develop a fundraising dashboard with defined KPIs goals and prepare progress reports for senior management as required.
  • Support develop and motivate your team of highly qualified fundraisers.
  • Manage operating budgets on activities and actively monitor the return on investment of different solicitation methods.
  • Engage with key internal stakeholders – in TDA and the University – to champion the programmes and capitalise on opportunities to embed fundraising messaging where appropriate.
  • Build a strong sector network and awareness of innovation and best practice across Regular Giving & Legacy Giving fundraising across the university and charity sectors.

You will:

  • Be a strategic thinker with the proven ability to identify new opportunities and to apply your knowledge creatively and to think beyond traditional solutions.
  • Be a confident communicator with excellent interpersonal skills and an ability to interact and influence colleagues and stakeholders.
  • Have the ability to use data to formulate strategies.
  • Have previous experience of delivering audience-focused fundraising strategies, preferably in the higher-education sector, through individual giving, regular giving, legacy fundraising, or direct marketing. Be experienced in direct marketing techniques including forecasting, data segmentation, copy and design evaluation.
  • Be an accomplished people manager with experience of leading and motivating a team to successfully achieve their collective and individual targets.
  • Have experience of working with a wide range of colleagues in a complex organisation to achieve strategic goals.
  • Have a third-level qualification and/or professional qualification in fundraising, marketing, or direct marketing.
  • Be skilled at project and budgetary management.
  • Be IT literate and proficient at using Microsoft Office.

What We Can Offer You

You will be offered an attractive benefits package which includes 28 days annual leave, annual salary increments, hybrid working, and a generous contribution to TDA's pension scheme (providing for pension, life assurance and prolonged disability pension), in a supportive, inclusive, and collaborative team environment.

Your continued professional development is important to us, and you will be encouraged and supported as you participate in training be that on-the-job training, participation in externally delivered workshops or courses, or conference attendance.

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