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Senior Product Marketing Manager

4 months ago

Dublin, Dublin City, Ireland Edesk Full time

We are seeking a Senior Product Marketing Manager to join our Marketing team.This is a full-time global role, reporting to the VP of Marketing. This is an exciting opportunity where you will be responsible for developing and executing the product marketing strategy to drive demand and ensure the success of our product portfolio in the market. This role requires a deep understanding of our customers' needs and the competitive landscape. You will work closely with the Product and Sales team to ensure our products meet and exceed market expectations. The ideal candidate is a strategic, resourceful, and action-oriented B2B SaaS product marketer who enjoys wearing multiple hats.

We're looking for people who are passionate about their work, take pride in its results, and work well in small teams with fast-paced environments.

We are seeking a Senior Product Marketing Manager to join our Marketing team.This is a full-time global role, reporting to the VP of Marketing. This is an exciting opportunity where you will be responsible for developing and executing the product marketing strategy to drive demand and ensure the success of our product portfolio in the market. This role requires a deep understanding of our customers' needs and the competitive landscape. You will work closely with the Product and Sales team to ensure our products meet and exceed market expectations. The ideal candidate is a strategic, resourceful, and action-oriented B2B SaaS product marketer who enjoys wearing multiple hats.

We're looking for people who are passionate about their work, take pride in its results, and work well in small teams with fast-paced environments.

Responsibilities
  • Leverage competitor and market intelligence, establish product positioning that differentiates eDesk's solutions and offering
  • Define ICPs, buyer personas and value propositions that translate our products and features into benefits that resonate with our target audience. Ensure consistent messaging across different assets, collaterals, and channels
  • Collaborate with our product, sales, and customer success teams to create the tactical GTM plan that communicates the value of our solutions to multiple personas
  • Create high-impact marketing collateral, including pitch decks, email campaigns, case studies, web pages, live and event-based programs that effectively communicate our value proposition and align with our go-to-market strategy
  • Gather customer feedback and identify opportunities for improvements
  • Support product launches by creating and implementing launch campaigns, and work closely with both product experts and sales managers on the effective use of marketing assets
  • Become an internal expert on our customers, products, competitors, and our market position to create demand, drive customer satisfaction, and revenue
  • Speak or present at industry events or webinars when needed
Your profile

4+ years of product marketing experience, preferably in B2B SaaS

Product and market expertise - prior experience in a related field is a huge plus such as working previously on a CX team, but you'll need to demonstrate the ability to learn and grow

Proven experience writing and editing marketing content. Must be a storyteller at heart with proven ability to take complex, technical concepts and tell stories in a clear, concise way

Proven track record of developing and executing successful go-to-market strategies

Familiar with the marketing tactics and channels that can potentially be used for effective product communication

Previous experience of working with marketing automation software such as HubSpot

Exceptional organizational skills and experience in managing multiple projects that have short deadlines, cross-functional dependencies, and competing priorities

Superb analytical skills in gathering information from various sources and teasing out the "so-what" to effectively make strategic decisions

Strong sense of curiosity and passion for artificial intelligence, demonstrating a proactive approach to staying updated with the latest advancements and technologies in the field

Entrepreneurial spirit; a love of the hustle and a scrappy attitude and a passion for learning

A self-starter approach to get things done and manage multiple priorities in a fast-paced environment

Nice to haves

Experience in ABM and developing marketing plans for target accounts

Why us?

Fast-growing award winning company with a global mindset

Dynamic and collaborative team environment

Impactful and rewarding with a culture dedicated to recognising outstanding work

Hybrid work environment with an office space in Dublin City Centre

Private health insurance for you and your family

Matching PRSA pension contributions

Employees may be entitled to participate in an employee stock option plan (ESOP).

Regular social events with your colleagues

eDesk is a software company headquartered in Dublin, Ireland that seeks to enhance sales and simplify transaction support for e-commerce businesses across the globe through our three products:

  • eDesk - an eCommerce help desk, the only AI powered helpdesk solution built specifically for eCommerce
  • Repricer - a dynamic repricing engine
  • Feedback - an automated ratings management and feedback tool
Winner of the 2021 Deloitte 'Innovative New Technology Award', thousands of customers globally already trust eDesk and to help them deliver incredible experiences to their online customers. We are looking forward to hearing from you

Thank you for your interest in eDesk. Should you have difficulties with the upload of your data, please send an email to

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