Marketing Executive

2 weeks ago


Dublin, Dublin City, Ireland SoftCo Group Ltd Full time

We are currently seeking an experienced Marketing Executive based in Dublin to join the team to execute the international marketing and lead generation strategy for SoftCo. This a unique opportunity to become a key member of the Marketing and Business Development Team in a growing, profitable, international SaaS company.

About SoftCo:

SoftCo is a fast growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation technology company and we are looking for effective, proactive, and fun people to be part of our exciting journey. Our Smart Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, staff morale and fighting fraud.

With 34 years' experience, SoftCo ranks highest in independent customer satisfaction surveys. We are proud that all our projects are successful, and that our market-leading technology delivers our customers unrivalled levels of automation with the greatest savings. We operate from offices in the US, Finland, UK and Ireland. We have over a million users worldwide including PwC, Volkswagen, Patagonia, Primark, Logitech and all 80 departments of the Finnish Government. We are certified with ISO27001, Microsoft Gold Partner, all types of SOC, and we are an AWS Advanced Technology Partner.

Marketing Executive – Your role:

We are currently seeking an experienced Marketing Executive based in Dublin to join the team to execute the international marketing and lead generation strategy for SoftCo. This a unique opportunity to become a key member of the Marketing and Business Development Team in a growing, profitable, international SaaS company. The successful candidate will be pro-active and organised, with a proven track record in similar roles.

Your responsibilities:
  • Work closely with the team to construct marketing and lead generation materials.
  • Assist in the development and implementation of lead generation strategies to fill the sales funnel.
  • Assist in creating compelling marketing content, including blog posts, whitepapers, case studies, email campaigns, and social media updates.
  • Manage the content calendar and ensure timely delivery of marketing materials
  • Manage and work with external support such as design and SEO experts to achieve our goals.
  • Meet project deadlines with a strong attention to detail.
  • Monitor and report on the performance of marketing campaigns, providing insights and recommendations for optimization.
  • Help organize and promote webinars, industry events, and trade shows.
  • Conduct market research to stay informed about industry trends, competitors, and customer needs.
  • Ensure adherence to company policies and compliance standards.
Your profile:
  • 3rd level degree in Marketing or equivalent in Advertising, Media, Digital or related field.
  • 1-2+ years' experience in a B2B Marketing role
  • Experience in the software industry is desirable.
  • Strong working knowledge of Marketing Automation and CRM software.
  • Strong ability to work collaboratively and incorporate input from stakeholders.
  • Strong attention to detail with strong written and verbal communication skills.
  • Excellent written and spoken English. Eligible to work in Ireland.
What we can offer you:

This is an opportunity to expand your knowledge, develop your career and work in a rapidly growing exciting market.We encourage our team to be ambitious and in SoftCo there is a culture of progression. We support your development by investing in training and partnering with leading learning platforms and providers. Uniquely, our structure means you work directly with the most senior leaders in the business, who see your potential.

A competitive remuneration package is on offer and our benefits package includes membership of our on-site gym (Dublin), company paid health insurance, life assurance, pension, bonus package, long service incentive awards and an employee referral scheme. If working for one of the most innovative technology companies is your thing, then look no further.

Join SoftCo and be part of a talented team that is shaping the future of SaaS software. Apply now to embark on an exciting journey where your skills and expertise will make a meaningful impact.

Complete the form to request a demo of our accounts payable automation software

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