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Digital Product Manager

4 months ago

Dublin, Dublin City, Ireland Applegreen Full time

Role Introduction:

Established in 1992, Applegreen is a leading convenience roadside retailer in the Republic of Ireland, the UK and the US in both large-scale Motorway Service Areas and Travel Plazas, as well as smaller petrol stations. The business has grown to over €3BN in annual revenue, operating 600 Motorway Service Plazas and forecourt sites internationally and employing over 16,000 people.

Applegreen is in a rapid growth phase and to support this ambitious growth, we are seeking to onboard an experienced Digital Product Manager to join our new team and play a lead role in the end-to-end delivery of our digital products.

This role will form part of the Commercial team and reports to the Head of Digital & Partnerships. It is an exciting opportunity for the right candidate to excel. The successful candidate will be a confident people person who can fit into Applegreenseamlessly and adopt a hands-on approach to their role.

Key Responsibilities:

As Applegreen expands, the responsibilities will evolve and change over time. The core responsibilities will centre around the following areas:

  • Develop the digital product vision to deliver the best consumer experience, driving customer acquisition and conversion.
  • Develop and execute a comprehensive product strategy for both mobile, app and web in alignment with business goals.
  • Lead the re-platform of mobile and web products and development of other key digital initiatives.
  • Execute the product vision and roadmap for the loyalty platform.
  • Lead planning sessions to translate business requirements into feature requirements. Effectively document requirements and work with external digital technology providers to plan and execute development.
  • Manage feature delivery plan and QA, ensuring key release dates are met on time and on budget.
  • Support the discovery of new product opportunities including the identification and evaluation of potential vendors.
  • Collaborate with cross-functional teams including IT, Operations, Commercial and Finance to ensure seamless integration with existing systems and processes.

The Candidate should have the following:

Qualifications, experience & skills

· 6+ years in a digital product management role, gained within a B2C environment, in-house [preferably in retail or hospitality industry] or agency.

  • Direct experience of launching multiple digital products including loyalty and CRM programmes; managing the full product lifecycle, from concepting through to UAT, launch and ongoing optimisation
  • Deep understanding of digital technology development processes for web, iOS/Android App and mobile platforms.
  • Strong understanding of analytics tools (such as Google Analytics, Firebase).
  • Experience in SEO strategy and implementation of best practices.
  • Strong understanding of UI/UX principles, and development processes.
  • Strong technical acumen and understanding of digital and retail technologies, including but not limited to point of sale systems, payments processing systems, integration architecture, database management, customer segmentation, app development and tracking/tagging.
  • Attention to detail and strong project management skills.

Additional key skills & attributes:

· A dynamic individual who adapts well to change and can thrive in a rapidly growing organisation that continues to evolve.

· Proven track record of delivering to tight deadlines.

· A highly organised individual with ability to plan and prioritise workloads effectively for maximum impact and adapt around changing priorities as required.

· Ability to execute directly at high quality and pace.

· Strong interpersonal skills that allow you to speak to both technical and non-technical audiences.

· Excellent drive, enthusiasm and commitment and a keen interest in developing a career in Applegreen.

· A 'can do' attitude and a positive solution focused mindset.

· Has strong commercial acumen and a focus on delivering value to the business.

· Exceptional interpersonal skills, and ability to engage and develop relationships with individuals at all levels of the organisation.

· Be a self-starter, and also be able to work collaboratively as a member of a highly interdependent team across many parts of Applegreen.

· Is resilient, calm under pressure and comfortable dealing with ambiguity.

· Has sound judgement and objective logical decision-making skills.

· Has strong leadership potential and management skills, who will be a role model for the people and culture at Applegreen.

· Willing to travel ad hoc if required.

Illustrative Application & Screening Process (subject to change):

· Application Process:

o Please submit an up to date tailored CV (max 2 pages).

· Interview & Selection Process:

o Two interview rounds will be required for this role.