Digital Marketing Manager

2 months ago

Dublin, Ireland The Fitzwilliam Hotel Full time

A new position has been created at the 5* Fitzwilliam Hotel, Dublin following a €14m refurbishment of the hotel, and we are now seeking to hire a dynamic, creative, data driven Digital Marketing Manager to support the hotel's rebranding and next exciting online chapter. 


If you are passionate about working for a company where digital marketing is at its core- this could be just the role for you The Fitzwilliam Hotel is looking for a digital dynamo to bring their experience, creativity, and energy to our exciting online space.


The Fitzwilliam hotel, an independent Irish boutique property manages its own online presence with the support of agencies/developers and is looking to now carve out a unique online niche for 2024 and beyond.   


This role will not only involve creating and managing digital strategy for the hotel but also for its associated hospitality businesses (Glovers Alley, Townhouse on the Green, Cellar 22, Floritz & The Bailey) 


Working at The Fitzwilliam Hotel, Dublin

The hotel has been awarded Great Place to Work for the second year in a row, as well as achieving Gold Level for Failte Ireland's Outstanding Employer Certification for 2024 and is in the top five luxury hotels in Dublin according to Travel & Leisure Magazine (2023).


You'll find that we are a small, dedicated, and creative team here. We value our people and the talent that they bring to our business. We love to watch our team grow, develop, challenge, and entertain us


While there are high performance expectations, you'll work in an encouraging and nurturing environment, with a strong emphasis on collaboration. 


Reporting to the Director of Sales & Marketing (DoSM), this is a standalone digital role initially with a plan to recruit a marketing executive also. There will be lots of engagement & support from internal and external departments and agencies too. 


Given the nature of this role, output is measured weekly/ monthly in line with business objectives and budgets.


Key Responsibilities:

  • Working with DoSM to create digital strategies, budgets, activity plans & KPIs for the hotel and associated businesses in line with their business objectives (Townhouse on the Green, Cellar 22, Floritz, Glovers Alley, The Bailey)  
  • Managing all company website content and functionality to support each business objectives 
  • Managing budgets and seek out efficiencies across all business platforms
  • Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising either with agency or directly depending on the business needs
  • Overseeing management of all digital channels (including updates, design & UX)
  • Strategizing and overseeing social media presence across all channels
  • Analysing competitor and third-party activity to seek out opportunities 
  • Creating & managing digital marketing calendars per business 
  • Delivering effective & engaging brand messaging per business
  • Managing all company reputation online 
  • Managing metrics such as GA4 & Webmaster Tools.
  • Measuring, reporting and recommending on the performance of digital marketing campaigns for each business
  • Manage CRM within the hotel and businesses to maximise synergies and efficiencies


Skills, Knowledge & Experience Required:

  • Digital Marketing or Marketing Qualification - bachelor's degree or higher 
  • 2+ years' experience in similar digital marketing role.
  • Solid understanding of ecommerce, PPC, SEO & SEM 
  • Creative approach to digital activity 
  • Strong analytical skills and data-driven thinking to challenge performance of each channel
  • Significant Direct Marketing Campaign experience 
  • Experience of working with & getting the most from paid search agencies
  • Excellent knowledge of social media & website metrics and best practices
  • Good working knowledge of WordPress, Canva, Hotjar, Revinate or CRM platform, Sprout Social etc
  • Must have fluent written and oral English 
  • Excellent project & budget management skills 
  • Experience in hospitality is welcome but not requirement


Benefits: Bonus, Focus on development & progression, Bike to Work, Travel Tax Incentives, discounted city centre car parking, discounts on hotel accommodation, discounted health insurance, uniforms & items laundered with discounts on personal laundry/dry cleaning, staff food, employee assistance programme/wellbeing support, reward programmes such as long service awards and staff recognition and incentives including Employee of the Month/Year, Refer a Friend bonus



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