Head of Brand Communication, White Claw

4 weeks ago

Dublin, Dublin City, Ireland Mike's Hard Lemonade Co Full time

Mark Anthony Brands International (MABIUC) is a top multinational alcohol beverage business, recognized for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and more.

We develop and market various alcohol brands from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands exceed 85m cases per year via our US affiliate Mark Anthony Brands Inc., the quickest growing major beer co. in the United States. Our Canadian affiliate Mark Anthony Wines & Spirits, Canada's largest premium wine, beer and spirit distributor, offers a mix of our own brands and leading international wine, spirit and beer brands. MABIUC is also expanding into new markets for our rapidly growing brand portfolio, through direct distribution and collaborations with top beverage marketing and distribution companies.

At MABIUC we hire passionate individuals because passion drives greatness. We empower our team to act as owners and do what's right.

Location

This position is based in our Dublin Office. We cherish our office environment for its celebratory and collaborative spirit. However, we also recognize that working remotely can be energizing, so we offer flexible arrangements.

What you'll be doing

As the new Head of Brand Communication for White Claw within our Global Brand Team, you will lead the development and implementation of innovative global brand campaigns and activations for White Claw. Your goal will be to enhance brand appeal and drive international expansion. This role entails managing a dynamic team, collaborating with internal and external partners, and aligning strategic communications to meet business objectives. A proactive, consumer-centric approach and a knack for disruptive, creative thinking are crucial.

Additional responsibilities include:
  • Oversee strategy and development of global brand campaigns and activations.
  • Collaborate with leaders across various teams to create integrated marketing programs that stand out and resonate in culture.
  • Work with the Global Brand Director to shape foundational brand strategy and guide global market approaches based on market development stage.
  • Stay abreast of emerging trends and culture to ensure White Claw remains engaging and relevant globally.
  • Lead disruption in the alcohol market with impactful communications that spark conversations.
  • Deliver innovative plans rooted in modern marketing principles with a focus on impactful social creative.
  • Embrace a data-driven approach, continuously evolving strategies based on real-time learnings.
  • Develop campaign ideas that can flex and adapt to local market needs while maintaining global brand consistency.
  • Maintain a bias towards action to seize opportunities in a competitive market.
  • Utilize consumer data and analytics to drive targeted growth.
What we're looking for
  • Bachelor's Degree in Business, Marketing, Advertising, Commerce or related field.
  • 12+ years' experience leading large-scale global marketing programs.
  • Proven experience in developing award-winning creative campaigns and activations.
  • Ability to build and lead high-performing teams.
Who you are
  • Ability to operate strategically and execute tasks effectively.
  • Thrives in an environment that requires initiative and accountability.
  • Excellent communicator and storyteller with a keen interest in consumer behavior.
  • Strong organizational and collaboration skills across various functions.
  • Positive, proactive attitude with a constant drive for excellence.

We appreciate all applicants' interest in MABIUC and will reach out to those under consideration. If you require accommodation during the recruitment process, please contact your recruiter.

Mark Anthony Brands is an equal opportunity employer. We welcome applications from individuals of all backgrounds eligible to work in the Republic of Ireland.

  • Head of Portfolio, White Claw

    4 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many moreWe develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S....

  • Marketing Manager Communications, White Claw

    4 weeks ago

    Dublin, Dublin City, Ireland The Mark Anthony Group Full time

    Marketing Manager Communications, White Claw - Global Job Category: Global Brand Management Requisition Number: GLOBA004627 Posted : March 1, 2024 Full-Time Locations Showing 1 location Dublin 4, DUB D04WN59, IRL Description About us Mark Anthony Brands International (MABIUC) is a prominent multinational alcohol beverage business, recognized...

  • Head of Global Brand Communications

    4 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many moreWe develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S....

  • Social Media

    4 weeks ago

    Dublin, Dublin City, Ireland The Mark Anthony Group Full time

    Social Media & Digital Marketing Manager, White Claw - Global Job Category: Global Brand Management Requisition Number: SOCIA004629 Apply now Posted : February 29, 2024 Full-Time Locations Showing 1 location Dublin 4, DUB D04WN59, IRL Description About us Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage...

  • Head of Brand Strategy

    4 weeks ago

    Dublin, Dublin City, Ireland Prosperity Full time

    Have you a passion for branding and marketing within the beauty industry? Our client, a leading Irish cosmetics company, are actively seeking a dynamic and experienced professional to join their team as the Head of Brand Strategy for their esteemed beauty brand. The ideal candidate will develop and implement effecting brand strategies aimed at fostering...

  • Brand Communications

    4 weeks ago

    Dublin, Dublin City, Ireland Pembroke Communications Full time

    Brand Communications - Associate ConsultantAre you a talented Account Executive or Senior Account Executive looking for a new challenge or looking to move up in the world?This is a hugely exciting opportunity for someone looking to further their communications career and work in an agency with the best client list in the country, including: Aer Lingus, Bord...

  • Head of Community, Europe

    4 weeks ago

    Dublin, Dublin City, Ireland Sui Foundation Full time

    The Sui Foundation exists to support the development, growth and adoption of the Sui network. Sui is the first permissionless Layer 1 blockchain designed from the ground up to enable creators and developers to build unique Web3 experiences from gaming to finance. The Sui Foundation is committed to three decentralization principles; Embrace transparency and...

  • Brand Communications

    4 weeks ago

    Dublin, Dublin City, Ireland Teneo Full time

    Are you a talented Account Executive or Senior Account Executive looking for a new challenge or looking to move up in the world? This is a hugely exciting opportunity for someone looking to further their communications career and work in an agency with the best client list in the country, including: Aer Lingus, Bord Gáis Energy, Center Parcs, Circle K,...

  • Community Brand Lead

    4 weeks ago

    Dublin, Dublin City, Ireland BRUNA The Label Full time

    ABOUT THE ROLEDo you excel at managing multiple projects and have a vision to grow a vibrant community both online and offline? Join us at BRUNA as our Community Brand Lead and play a crucial role in fostering the growth of our community. Are you up for the challenge?YOUR RESPONSIBILITIESBrand Representation: Communicate our brand's values effectively in all...

  • Head of Brand Content

    4 weeks ago

    Dublin, Dublin City, Ireland Reach plc Full time

    Reach Plc are looking for a Head of Content & Strategy to Head up Client Solutions at Reach, your core mission is to seamlessly integrate clients and brands onto our platforms by deeply understanding their needs, goals, and obstacles.You will be Working directly with our Client strategy director to ensure clients are being serviced locally to the highest...

  • Grade 8 Head of Communications

    4 weeks ago

    Dublin, Dublin City, Ireland Localgov Full time

    The Head of Media and Communications will lead the communications team in the development and implementation of the LGMA's communications strategy and other relevant local authority sector communication strategies and plans. The implementation of these plans includes activity in areas such as media engagement, public relations, marketing, corporate and...

  • Brand Manager

    4 weeks ago

    Dublin, Dublin City, Ireland The Hoxton Full time

    We are looking for a Brand & PR Manager to join our team at The Hoxton, Dublin.The Hoxton is gearing up to open its very first hotel in Ireland in the beautiful capital city of Dublin. This coastal city is steeped in history, packed with green parks and brought to life through music, art and the best social eating and drinking. We'll be calling central...

  • Brand Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Ennismore Full time

    We are looking for a Brand & PR Manager to join our team at The Hoxton, Dublin.The Hoxton is gearing up to open its very first hotel in Ireland in the beautiful capital city of Dublin. This coastal city is steeped in history, packed with green parks and brought to life through music, art and the best social eating and drinking. We'll be calling central...

  • Director of Innovation

    4 weeks ago

    Dublin, Dublin City, Ireland Mikes Hard Lemonade Co Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many moreWe develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S....

  • Senior Brand Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Perrigo Full time

    Description OverviewAre you naturally curious, proactive and influential? Do you have a passion for healthcare and brands, seeking an opportunity to make a difference?We are seeking a skilled Senior Brand Manager to lead the strategy and activation of key brands within the Perrigo Ireland business. You will play a crucial role in marketing within the Irish...

  • Brand Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Abrivia Recruitment Specialists Ltd. Full time

    Brand Manager1 Year Fixed Term ContractAttractive Salary & PackageDublin/ HybridOur client, a major player in the Aviation sector, is seeking a Brand Manager to join their team on a 1-year fixed term contract.Working with the Head of Brand and Marketing, the Brand Manager will help drive, plan and implement the brand strategy, ensuring consistency across all...

  • Director of Innovation

    4 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many moreWe develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S....

  • Director Of Innovation

    4 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many moreWe develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages.Sales of our U.S.focused...

  • Digital Engagement Specialist – Spirits

    4 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more.We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S....

  • Senior Brand Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Perrigo Full time

    Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.Description OverviewAre you naturally curious, proactive and a good influencer? With a passion for healthcare and brands, looking for an opportunity to make a difference?We're hiring a talented...