Marketing Manager Communications, White Claw

3 weeks ago

Dublin, Dublin City, Ireland The Mark Anthony Group Full time
Marketing Manager Communications, White Claw - Global

Job Category: Global Brand Management

Requisition Number: GLOBA004627

  • Posted : March 1, 2024
  • Full-Time
Locations

Showing 1 location

Dublin 4, DUB D04WN59, IRL

Description

About us

Mark Anthony Brands International (MABIUC) is a prominent multinational alcohol beverage business, recognized for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and more.

We specialize in developing and marketing a diverse range of alcohol brands from premium spirits to Ready to Drink (RTDs) beverages. Our U.S. brands achieve over 85m cases per year through our US affiliate Mark Anthony Brands Inc., one of the fastest-growing beer companies in the United States. Our Canadian affiliate, Mark Anthony Wines & Spirits, is the largest distributor of premium wine, beer, and spirits in Canada. MABIUC is actively expanding into new markets for our rapidly growing brand portfolio through various distribution models.

At MABIUC, we hire passionate individuals because great things are accomplished with passion. We empower our employees to act like owners and do what's right. We prioritize building a lasting legacy where people are at the forefront.

Location

This role is based in our Dublin Office, offering a vibrant environment for collaboration and celebration. While we cherish our office setting, we also support flexible remote work arrangements.

What you'll do

As the new Marketing Manager, Communications for White Claw within the Global Brand Team, your main responsibility is to develop and implement a comprehensive communication strategy that transcends cultures, with a primary focus on North America markets. You will collaborate to ensure campaign translation, optimize creativity, and drive impact across various regions.

Additional key responsibilities include:
  • Support the development and execution of global brand campaigns and activations for White Claw.
  • Collaborate with the Global Communications and Insights team to steer foundational brand strategy and tailor global approaches based on local requirements and market stages.
  • Lead the disruption of the alcohol market by creating impactful communications that spark conversations and engage consumers, projecting a relevant brand perspective in each global market.
  • Adapt a data-first approach, continuously refine strategies through real-time testing, and adjust messaging to enhance performance metrics worldwide.
  • Keep abreast of emerging trends and cultural nuances in relevant markets to ensure White Claw's communication approach remains engaging and relatable.
  • Work with leaders across various teams to develop integrated communication programs that leave a significant impact and become part of the cultural dialogue.
  • Deliver North America 360 Campaigns, Playbooks, and Toolkits to markets bi-annually.
What you'll bring
  • Bachelor's Degree in Business, Marketing, Commerce, or related field.
  • Over 8 years of experience driving large-scale global marketing initiatives for renowned consumer brands in the FMCG, CPG, or alcohol beverage sector.
  • Experience at consumer brands, creative agencies, or consultancies.
  • Demonstrated ability to manage and lead teams effectively towards common objectives.
  • Experience in large-scale campaigns with a focus on community and social-first strategies.
  • Advantageous to have experience in the US or North American markets.
Who you are
  • Possess a profound understanding of the business landscape and a knack for quickly adapting to new sectors and evolving organizational demands.
  • Strong collaboration, teamwork, and relationship-building skills across multiple levels and functions within the organization.
  • Exceptional organizational skills, including effective prioritization and management of multiple projects.
  • Display a positive, proactive attitude and an ambitious curiosity to excel in your field.
  • Self-driven with a strong sense of ownership and accountability.
  • Outstanding communicator and skilled storyteller.
  • Excellent problem-solving and project management capabilities.
  • Results-oriented and adept at navigating ambiguity, thriving in unstructured environments.
Mark Anthony Brands is an equal opportunity employer. We welcome applications from individuals of diverse backgrounds who are eligible to work in the Republic of Ireland.

  • Head of Brand Communication, White Claw

    3 weeks ago

    Dublin, Dublin City, Ireland Mike's Hard Lemonade Co Full time

    Mark Anthony Brands International (MABIUC) is a top multinational alcohol beverage business, recognized for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and more.We develop and market various alcohol brands from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S. focused brands exceed 85m...

  • Head of Portfolio, White Claw

    3 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many moreWe develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S....

  • Social Media

    3 weeks ago

    Dublin, Dublin City, Ireland The Mark Anthony Group Full time

    Social Media & Digital Marketing Manager, White Claw - Global Job Category: Global Brand Management Requisition Number: SOCIA004629 Apply now Posted : February 29, 2024 Full-Time Locations Showing 1 location Dublin 4, DUB D04WN59, IRL Description About us Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage...

  • Head of Global Brand Communications

    3 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many moreWe develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S....

  • Digital Engagement Specialist

    1 month ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    IrelandPenthouse, Donnybrook House, Dublin 4, DUB D04WN59, IRLMark Anthony Brands International (MABIUC) is a renowned multinational alcohol beverage company, recognized for its successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and more.We specialize in developing and promoting a wide range of alcohol brands,...

  • Brand Communications

    3 weeks ago

    Dublin, Dublin City, Ireland Pembroke Communications Full time

    Brand Communications - Associate ConsultantAre you a talented Account Executive or Senior Account Executive looking for a new challenge or looking to move up in the world?This is a hugely exciting opportunity for someone looking to further their communications career and work in an agency with the best client list in the country, including: Aer Lingus, Bord...

  • Communications and Marketing Manager

    1 month ago

    Dublin, Dublin City, Ireland Cpl Full time

    Communications and Marketing Manager Cpl are delighted to be working with a philanthropic organisation who are seeking a dynamic Communications and Marketing Manager to join the team on a permanent contract, based in Dublin 4. In this position you will play a pivotal role in developing and contributing to a centre of excellence for strategic communications...

  • Creative Communications and Marketing Manager

    1 month ago

    Dublin, Dublin City, Ireland GrabJobs Full time

    Creative Communications and Marketing Manager – Poetry Ireland The Creative Communications and Marketing Manager will lead and shape the strategic and day-to-day communications of the organisation. This role offers the candidate the opportunity to combine their communication, marketing and creative expertise and skills to connect new and existing audiences...

  • Director of Innovation

    3 weeks ago

    Dublin, Dublin City, Ireland Mikes Hard Lemonade Co Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many moreWe develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S....

  • Communications & Marketing Manager Poetry Ireland

    3 weeks ago

    Dublin, Dublin City, Ireland Artscouncil Ni Full time

    Are you a communications specialist with a love for the arts? We're seeking a dynamic **Communications and Marketing Manager** to join our team at **Poetry Ireland**. This is a great time for us and we need someone articulate, organized, and creative with 2 to 3 years' experience to help us promote and develop Poetry Ireland while engaging new audiences.The...

  • Director of Innovation

    3 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many moreWe develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S....

  • Director Of Innovation

    3 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many moreWe develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages.Sales of our U.S.focused...

  • Project Manager, Supply Chain

    3 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Group Full time

    About UsMark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more.We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our...

  • Key Account Manager

    3 weeks ago

    Dublin, Dublin City, Ireland Richmond Marketing Full time

    ABOUT RICHMONDRichmond is Ireland's leading, trend-spotting premium brand builder. Founded in 1992, Richmond's philosophy is simple; have great brands in our portfolio & hire great people – Where Great Brands Meet Great People. We are not simply a distributor; we are brand builders who love to challenge the norms, disrupt the status quo, and bring new...

  • VACANCY: Communications and Marketing Officer

    3 weeks ago

    Dublin, Dublin City, Ireland Irish Sport Full time

    VACANCY:Communications and Marketing Officer May 21, 2024 Communications and Marketing OfficerRoleTennis Ireland is looking for a Communications and Marketing Officer to join the passionate and hard working team at our new Head Office on the Sport Ireland Campus in Blanchardstown, Dublin. We are seeking a talented professional to devise and deliver a...

  • Digital Engagement Specialist – Spirits

    3 weeks ago

    Dublin, Dublin City, Ireland Mark Anthony Brands International Unlimi Full time

    Mark Anthony Brands International (MABIUC) is a leading multinational alcohol beverage business, known for successful brands such as White Claw, Glendalough Whiskey & Gin, Bearface, Mike's Hard Lemonade, and many more.We develop and market a wide variety of alcohol brands ranging from premium spirits to Ready to Drink (RTDs) beverages. Sales of our U.S....

  • Postdoctoral Researcher in Economics of Carbon and Biodiversity Markets

    3 weeks ago

    Dublin, Dublin City, Ireland Trinity College Dublin Full time

    Come work with us at Trinity College Dublin Two year postdoc on financing the sustainable transition in agricultureProject DescriptionFarmland sustainability credits are one potential mechanism to deliver environmental goods at scale, with markets in sustainability credits operational in Australia and under development in the UK. The School of Natural...

  • Postdoctoral Researcher in Economics of Carbon and Biodiversity Markets

    2 weeks ago

    Dublin, Dublin City, Ireland Findauniversity Ltd. Full time

    Postdoctoral Researcher in Economics of Carbon and Biodiversity Markets at Trinity Business School, Trinity College DublinFarmland sustainability credits present a potential mechanism to deliver environmental goods on a large scale. These credits are already operational in Australia and are currently being developed in the UK.The School of Natural Science...

  • Communication Manager

    3 weeks ago

    Dublin, Dublin City, Ireland Elwood Roberts Full time

    Job Title: Marketing Communication Manager Location: North Dublin, Ireland Rate: per day Daily rate contract Duration: 6 months Sector: Aviation Hybrid working model We are collaborating with a prominent consultancy specializing in transformations, working with a key player in the Aviation industry in Ireland. We seek a professional to oversee the Customer...

  • Senior Product Manager/ Workvivo

    3 weeks ago

    Dublin, Dublin City, Ireland Zoom Video Communications Full time

    Senior Product Manager, Workvivo page is loaded Senior Product Manager, Workvivo Apply locations Cork (IRL) Dublin (IRL) time type Full time posted on Posted 2 Days Ago job requisition id R12893 Workvivo is a digital experience platform that brings workplace culture to life and empowers employees to be heard and feel included, no matter where they work....