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Senior Demand Generation Manager, UKI

4 months ago

Dublin, Dublin City, Ireland Themis Solutions Inc. Full time

Founded in Vancouver, Canada in 2008, Clio is the global leader in legal technology, and the first legal practice management unicorn. While the majority of Clio's growth to date has been in North America, a key focus for Clio's next stage of growth will come from international markets.

Today, Clio has customers in over 100 countries. Clio has had an Irish presence focused on EMEA (Europe, Middle East, Africa) since 2015 and the Dublin team is currently 50 strong, including 6 in marketing. The Marketing team has been primarily focused on the UK market, driving rave reviews from customers , and key partnerships with the Law Society of England and Wales.

We're only scratching the surface and have ambitious growth targets. Our work has an immediate and meaningful impact, and we have best-in class technology, large budgets, and an outstanding team to support us.

As the Senior Demand Generation Manager for UK & Ireland at Clio, you'll be part of a team that values excellence and initiative, loves testing, and cares about results. Your work will have an immediate and meaningful impact. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success.

Our wider Marketing team is geographically distributed across Ireland, Canada the US, and Australia, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results.

Who you are:

You are an experienced demand gen marketer with a proven track record of strategising as well as implementing, and executing data-driven marketing programs that achieve ambitious targets. You are known for your communication skills, juggling and priortisation abilities and work well with a tight-knit, friendly, and high-performing team. You also have strong collaboration skills and are able to work cross-functionally to execute programs. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. You're also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.

The Marketing team is a high-profile part of our EMEA org, the primary driver of Clio's lead generation machine. We lead strategic campaigns and initiatives that attract, engage, and convert target segments in the legal industry.

What you'll work on:

Develop Clio's customer acquisition strategy for UK and Ireland, identifying marketing opportunities that can unlock lead generation to achieve our revenue goals (strategy, scheduling, budgeting, forecasts, implementation);

Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals;

Launch and optimise demand generation campaigns including email, and owned channels that drive awareness and ultimately convert, driving revenue;

Collaborate with our Global paid acquisition team to capture and create demand through paid channels;

Manage events for this region, promoting Clio and generating new leads alongside our Sales function;

Build our community of industry partners (law societies/ local bar associations, legal experts, integration partners, and marketing partners) and execute lead generation activities through these relationships;

Identify and execute on any media opportunities, webinars or regional events, digital or printed advertising to build awareness and drive leads to Clio;

Optimise our sales funnel and understand how we can best drive efficiencies in our targeting and segmentation and email cadences

What you should have:

5+ years of experience in a fast-paced, demand generation focused marketing organisation;

Excellent analytical skills and experience measuring data-driven marketing programs;

Ability to plan, organise, and execute multiple projects simultaneously, while meeting deadlines;

Strong communication, presentation, project management, and writing skills;

Knowledge of sales techniques and strategies;

Comfort making decisions with imperfect information;

Superior marketing skills across multiple paid and organic channels;

A focus on driving leads and opportunities;

Flexibility and adaptability to change.

Experience in B2B SaaS

Legal industry knowledge and/or experience

Familiarity with Asana, Salesforce, Looker and Dreamdata

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

Competitive, equitable salary with top-tier health benefits and dental coverage

Hybrid work environment, with expectation for local Clions (Dublin) to be in office min. once per week on our Anchor Day

Flexible time off policy

Pension contribution

Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years

Clio is more than just a tech company–we are a global leader that is transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice .

Summary:What your team does:

Founded in Vancouver, Canada in 2008, Clio is the global leader in legal technology, and the first legal practice management unicorn. While the majority of Clio's growth to date has been in North America, a key focus for Clio's next stage of growth will come from international markets.

Today, Clio has customers in over 100 countries. Clio has had an Irish presence focused on EMEA (Europe, Middle East, Africa) since 2015 and the Dublin team is currently 50 strong, including 6 in marketing. The Marketing team has been primarily focused on the UK market, driving rave reviews from customers , and key partnerships with the Law Society of England and Wales.

We're only scratching the surface and have ambitious growth targets. Our work has an immediate and meaningful impact, and we have best-in class technology, large budgets, and an outstanding team to support us.

As the Senior Demand Generation Manager for UK & Ireland at Clio, you'll be part of a team that values excellence and initiative, loves testing, and cares about results. Your work will have an immediate and meaningful impact. You will be surrounded by a talented group of high-performing marketers, seasoned in SaaS and driven by collective success.

Our wider Marketing team is geographically distributed across Ireland, Canada the US, and Australia, which means we excel with async, video, and Slack communication to collaborate effectively. We value initiative, excellence, experimentation, and care about results.

Who you are:

You are an experienced demand gen marketer with a proven track record of strategising as well as implementing, and executing data-driven marketing programs that achieve ambitious targets. You are known for your communication skills, juggling and priortisation abilities and work well with a tight-knit, friendly, and high-performing team. You also have strong collaboration skills and are able to work cross-functionally to execute programs. You're known for being able to handle multiple projects simultaneously while maintaining a clear set of priorities. You're also not afraid of a challenge and are excited about the opportunity to help Clio reach a new level of growth while accelerating your professional development and expanding your skill set.

The Marketing team is a high-profile part of our EMEA org, the primary driver of Clio's lead generation machine. We lead strategic campaigns and initiatives that attract, engage, and convert target segments in the legal industry.

What you'll work on:
  • Develop Clio's customer acquisition strategy for UK and Ireland, identifying marketing opportunities that can unlock lead generation to achieve our revenue goals (strategy, scheduling, budgeting, forecasts, implementation);
  • Partner closely with the marketing, sales, and revenue operations teams to monitor metrics, gather feedback, and achieve results, adjusting programs as needed to meet goals;
  • Launch and optimise demand generation campaigns including email, and owned channels that drive awareness and ultimately convert, driving revenue;
  • Collaborate with our Global paid acquisition team to capture and create demand through paid channels;
  • Manage events for this region, promoting Clio and generating new leads alongside our Sales function;
  • Build our community of industry partners (law societies/ local bar associations, legal experts, integration partners, and marketing partners) and execute lead generation activities through these relationships;
  • Identify and execute on any media opportunities, webinars or regional events, digital or printed advertising to build awareness and drive leads to Clio;
  • Optimise our sales funnel and understand how we can best drive efficiencies in our targeting and segmentation and email cadences
What you should have:
  • 5+ years of experience in a fast-paced, demand generation focused marketing organisation;
  • Excellent analytical skills and experience measuring data-driven marketing programs;
  • Ability to plan, organise, and execute multiple projects simultaneously, while meeting deadlines;
  • Strong communication, presentation, project management, and writing skills;
  • Knowledge of sales techniques and strategies;
  • Comfort making decisions with imperfect information;
  • Superior marketing skills across multiple paid and organic channels;
  • A focus on driving leads and opportunities;
  • Flexibility and adaptability to change.
Serious bonus points if you:
  • Experience in B2B SaaS
  • Legal industry knowledge and/or experience
  • Familiarity with Asana, Salesforce, Looker and Dreamdata

What you will find here:

Compensation is one of the main components of Clio's Total Rewards Program. We have developed a series of programs and processes to ensure we are creating fair and competitive pay practices that form the foundation of our human and high-performing culture.

Some highlights of our Total Rewards program include:

  • Competitive, equitable salary with top-tier health benefits and dental coverage
  • Hybrid work environment, with expectation for local Clions (Dublin) to be in office min. once per week on our Anchor Day
  • Flexible time off policy
  • Pension contribution
  • Clioversary recognition program with special acknowledgement at 3, 5, 7, and 10 years
The expected salary range* for this role is €66,300 to €89,700 EUR. Please note there are a separate set of salary bands for other regions based on local currency.In addition, this role is eligible for variable pay that is based on company performance, with actual payout amounts calculated and paid on a quarterly basis

*Our salary bands are designed to reflect the range of skills and experience needed for the position and to allow room for growth at Clio. For experienced individuals, we typically hire at or around the midpoint of the band. The top portion of the salary band is reserved for employees who demonstrate sustained high performance and impact at Clio. Those who are new to the role may join below the midpoint and develop their skills over time. The final offer amount for this role will be dependent on geographical region, applicable experience, and skillset of the candidate.

Diversity, Inclusion, Belonging and Equity (DIBE) & Accessibility

Our team shows up as their authentic selves, and are united by our mission. We are dedicated todiversity, equity and inclusion . We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from. We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation. We are committed to equal employment and we encourage candidates from all backgrounds to apply.

Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.

Learn more about our culture at

Apply

In-house performance coach, Katie, helps Clions accelerate their career development.

At Clio, we're creating a human and high performing culture. That means you'll be encouraged and supported to do your best work, while preserving energy for what's important to you outside of the workplace. Find out what keeps us grounded.

Educating a market on a new way of operating.

Working at Clio has been the best investment in my career I've ever made.

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