Digital Engagement Lead EMEA

3 weeks ago


Dublin, Dublin City, Ireland ResMed Full time

We are looking for a Digital Engagement Lead EMEA to be part of our Marketing-Communications team situated in the UK or Ireland.

About the role:

The ResMed Global Marketing team organizes campaigns, programs, and experiences for various external audiences. As the Digital Engagement Lead, you will focus on the European market, collaborating with our Provider and DTC audiences. You will support omnichannel marketing strategists in both teams, providing digital marketing strategies, defining the optimal mix of digital channels, setting KPIs and targets, and more.

This role is essential for linking marketing strategy to campaign execution and is specifically accountable for developing digital strategies for our high-priority initiatives. You must navigate seamlessly between campaign ideation, estimation & resourcing, and overseeing tactical campaigns globally.

The Digital Engagement Lead evaluates campaign elements and delivery options from multiple perspectives and understands how to communicate effectively across different parts of the business to influence individuals and guide data-driven decisions. You will coach and mentor marketers and digital teams to ensure ResMed maintains a top-notch modern marketing approach for customer engagement.

Responsibilities include:

  • Lead the definition, design, execution, and measurement of digital marketing strategies and tactics with Patient and Provider marketing teams in Europe.
  • Manage a team to deliver digital campaigns and experiences supporting ResMed's go-to-market strategy in EMEA.
  • Define key results and targets, estimate media and digital service investment, digital resource capacity, and campaign timing.
  • Monitor campaign status, track deliverables, manage issues and risks, and allocate resources.
  • Ensure campaign specialists meet schedules, resolve technical issues, and achieve digital delivery goals.
  • Collaborate with Digital Channel Leaders to develop multi-channel digital campaigns in line with ResMed's brand and acquisition objectives.

Qualifications and experience:

  • You are a digital marketing expert with experience in digital channel strategy and account management in the healthcare industry.
  • Over 7 years in client-facing roles involving influencing, negotiating, and executing tasks.
  • Ability to build strong customer relationships, lead virtual teams, and ensure project milestones are met.
  • Strong collaboration skills, talent identification, and nurturing abilities.
  • Experience in creating digital solutions, proposing campaign ideas, and working with technology experts.
  • Familiarity with Agile methodologies and implementing continuous improvement programs.

Additional perks:

  • All employees at ResMed enjoy a bonus plan based on their position within the company.
  • Work-from-home flexibility.
  • Access to referral bonuses and ResMed's preferred shareholding program.
  • Internal career growth opportunities in a rapidly expanding international company.

What's next?

Joining us means more than agreeing to contribute to a healthier world. It's about discovering a career that is challenging, supportive, and inspiring. Our culture of excellence helps you achieve and surpass your goals while fostering an environment where diverse voices are encouraged, leading to innovative ideas. If this resonates with you, take the next step



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