Digital Marketing Executive
2 weeks ago
We are Centrica. We are more than just an energy company, we are a family of brands working towards a cleaner, greener future. Working with us is beyond just a job, it's a mission fueled by purpose. Together, we have the power to make a significant impact that will shape a better tomorrow. Whether you are involved in developing innovative green technology, assisting customers directly, or streamlining operations behind the scenes, your role plays a crucial part in driving towards a greener and fairer future.
Position: Digital Marketing Executive
Reference: R0060271
Location: Marketing– Dublin
Type: Permanent
Reporting to: Digital Marketing Manager
Bord Gáis Energy, a leading energy and service provider in Ireland, is dedicated to supplying gas, electricity, and energy services to over 700,000 homes and businesses nationwide with a focus on exceptional customer service and value. We have a unique opportunity and responsibility to drive positive change and shape a better future. Our work is driven by purpose, and every individual within our organization plays a crucial role in advancing towards a greener, fairer future. Despite the challenges ahead, we are committed to supporting our customers and colleagues, reimagining power generation, and facilitating an affordable and fair transition for all.
Role Purpose:
As a Digital Marketing Executive, you play a critical role in the Energy, Marketing & Data division, and Services & Solutions business. Your role involves executing campaigns, enhancing customer engagement on social media, and strategically optimizing digital marketing efforts to meet key KPIs.
Key Accountabilities:
- Develop and implement digital strategies to build lasting connections with customers, achieve commercial targets, and propel brand objectives.
- Lead the brand's digital presence on social media platforms, driving engagement through creative content and activations.
- Manage in-house content and creative development for social media channels, ensuring alignment with brand voice and strategic goals.
- Oversee paid social media activities, optimizing strategies across different verticals, including consumer acquisition and brand promotion.
- Act as the main link between social media and customer care, identifying PR risks and opportunities proactively.
- Collaborate with agencies to drive creativity and campaign optimization.
- Produce analytical reports to derive insights and enhance social media strategies.
- Innovate promotion strategies for Rewards offers, enhancing customer retention and engagement.
- Represent the brand at key events, creating engaging content for social media channels.
Knowledge Skills & Experience:
- Experience in Digital & Social Media Marketing
- Proven track record in planning and executing successful digital campaigns.
- Proficiency in managing social media channels for conversion and brand visibility.
- Experience in Performance Marketing, Social Media Management, and Content Creation.
- Ability to interpret data and drive data-informed decisions for campaign optimization.
- Experience in Energy & Services Marketing (bonus)
In return, you'll receive a competitive salary, generous annual leave allowance, and a host of other benefits. Join us in our journey towards environmental sustainability and play a key role in our commitment to a greener future.
We, at Bord Gáis Energy, are dedicated to fostering equality, diversity, care, and respect in all aspects of our operations. We encourage participation in our employee networks to promote a culture of inclusion and empower our colleagues to do their best work. Our vision is to employ a diverse workforce that reflects the communities we serve.
Our Flexible First working model allows you to find a balance between home and office working, in line with our commitment to sustainability and inclusivity.
Together, we are creating a more sustainable and inclusive future that supports our communities and planet. Join us in making a real difference as we work towards preventing family homelessness in Ireland.
Our Values: care, delivery, collaboration, agility, courage
Application deadline: 12th of June 2024
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