Channel Planning Manager

1 week ago

Dublin, Dublin City, Ireland Bank of Ireland Full time

What is the opportunity?

This role offers an exciting opportunity to work with directly with senior product stakeholder to utilise customer data, systems, processes, and colleague expertise to better meet our customers' needs and deepen customer relationships. The role offers great exposure and the chance to collaborate across the group, developing and executing data driven marketing strategies that deliver real value for our customers. You will also get to work directly with some of the biggest companies in the world like Google, Meta and LinkedIn.


In this role, you will:
  • Plan and execute data driven multichannel digital sales strategies across digital paid (SEM, display, social, Video etc) and owned channels (digital App, email / SEO, branch & call centre).
  • Identify trends and insights to optimize monthly media spend and performance and present KPI tracking reports at weekly trading meetings with clear insights and actions to maximise sales.
  • Use data driven insights from mixed media modelling, build KPI dashboards for campaigns to ensure commercial objectives are met and continuous campaign optimisation / testing is maintained. Develop data driven testing hypothesis to target different customer cohorts to drive incremental conversions and optimise media spend.
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points and work closely with teams across the Bank of Ireland Group to deliver on common growth and communication KPI's - e.g., Retail Ireland's Home Buying team or Everyday Banking. Collaborating with internal teams to create landing pages and optimize user experience.
  • Brief media agency on KPIs to ensure the channel plan is optimised, the targets are delivered, and efficiencies are realised on media spend.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
What will make you stand out?

We are looking for someone with proven working experience in Digital Marketing/Marketing/Customer Relationship Management team with a track record in developing and acting on data driven insights to drive commercial outcomes.

You will have a strong customer focus, with a key understanding of how to drive trade and deliver on KPI's alongside influencing and relationship building skills. You will have the capability to establish constructive and collaborative relationships with senior stakeholders and the flexibility to operate effectively in a matrix environment.

With excellent presentation and communication skills, you will be able to deliver compelling, well-structured arguments and articulate ideas, concepts to senior stakeholders and be confident in owning and delivering campaigns end to end, delivering on time.

On a more technical level we are looking for:

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments

Essential Qualifications

There are no specific qualifications or minimum educational requirements needed for this role.

More about the team

Led by the Chief Marketing Officer, the Group Marketing function champions a strong brand for Bank of Ireland, shaping and delivering a differentiated position for the Bank in the markets in which we operate. This enables us to deliver on our purpose of helping you thrive, underpinned by our three pillars - stronger relationships, simpler business and sustainable company. The Group Marketing function will be underpinned by the following strategic imperatives designed to transform the Bank of Ireland brand: Customer planning across business under one group brand strategy and agreed brand pillar priorities Deep brand & customer insight Consistent & compelling customer communication across all touchpoints Data driven marketing Customer experience insight & innovation design Integrated Technology transformation Robust Marketing spend effectiveness & governance.

This is a hybrid role and can be done anywhere in the Republic of Ireland with the primary office location of Dublin. Travel will be required for in-person collaboration - frequency to be agreed with manager.

#li-hybrid #ij-hybrid

Why work with us?

The Bank of Ireland company culture prioritises work-life balance with an opportunity for flexible working, along with 23 days annual leave and excellent pension contributions. Family can mean different things to different people; we offer 6 months paid maternity leave, an innovative fertility and surrogacy policy and working parent supports.

Your wellbeing is important to us; we have an employee assistance program, WebDoctor and financial wellbeing coaches available. We also encourage and support staff to pursue educational and professional qualifications to grow and enhance your career



Key Competencies

  • Agile - Self
  • Manage Risk - Self
  • Accountable - Self
  • Customer Focused - Self
  • One Group, one team - Self

Where Agency assistance is required Bank of Ireland Recruitment Team will engage directly with suppliers. Unsolicited CVs / profiles supplied to Bank of Ireland by Recruitment Agencies will not be accepted for this role.

We're on a continuous journey to build an inclusive and diverse workplace. We welcome applications from people of all backgrounds, lived experience, abilities and perspectives. Reasonable accommodations are offered at every stage of our recruitment process. If you require any assistance, please complete this form and one of our recruitment team members will be in touch via email.

Any information provided will be treated as confidential within the recruitment team and used only for the purpose of determining and providing appropriate accommodations for the application and recruitment process.

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