Divisional Marketing Manager

4 weeks ago

Dublin, Dublin City, Ireland The Access Group Full time

```html

The role requires candidates to be based in Germany and to speak German fluently.

We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them.

What does Access offer you?

We offer a flexible working environment where you can balance work and life. We deliver on what we say, taking the development of our people seriously. We'll work with you to progress your success plan and provide opportunities to accelerate your career.

About you:

This role of Divisional Marketing Manager (DMM) DACH will lead the identification and execution of key marketing initiatives that will grow Guestline in the German speaking markets. As part of a growing team, you will be responsible for planning, delivering and measuring demand generation and customer marketing activities promoting our portfolio of hospitality focused solutions. You will own the success of the divisional marketing programs, reporting to the Head of marketing and working closely with sales, product management, and external partners.

Day-to-day responsibilities:
  1. Your key responsibilities will be to define, drive, and execute integrated marketing plans to create demand, awareness, and sales opportunities.
  2. Program development and management: Plan, create and execute programs to attract and nurture prospects through the sales funnel as well cross-sell and up-sell programs to increase penetration within our customer base.
  3. Marketing performance: Continually measure and report on results vs targets; optimise plans and test, measure, learn to find new approaches; analyse and define audience segments to drive campaign plans.
  4. Email marketing: Plan multi-touch email acquisition and nurturing programs with compelling calls-to-action, executed with support from our central digital marketing team.
  5. Content development: Understand the customer journey and develop and promote a rich content plan that attracts our target audience. Content includes blogs, white papers, ebooks, reports, webinars, infographics.
  6. Lead nurturing: Support our team of sales development representatives with sales enablement materials and calling days to optimise the yield of qualified sales opportunities.
  7. External partners: Manage external partners and media relationships to maximise Guestline share-of-voice.
  8. Events management: Project manage our larger events such as trade shows, conferences, road-shows, but also virtual customer events.
  9. Working with our "Digital Squad" to accelerate results and marginal gains through website optimisation, PPC, SEO social media marketing.
  10. Social media: Manage Guestline presence in professional social media networks, including posting and engaging with 3rd party content.
As a well-rounded Divisional Marketing Manager DACH your skills and experience are likely to include:
  1. Self-starter with a can-do/take charge attitude and high energy, to fit in with the fast pace and dynamic environment that is Guestline.
  2. Experience in developing and delivering integrated marketing plans across all areas of the marketing mix including paid, digital PR, events, and third-party referral partners.
  3. Natural ability to build solid relationships across all levels of the organisation and with third parties.
  4. A strong track record in digital marketing and reporting.
  5. Working closely with sales teams in executing programs that accelerate revenue growth, new customer acquisition, and market leadership.
  6. Solid understanding and experience of content development, outreach, and online lead generation.
  7. A focus on quality and results in everything you do, at pace.
  8. A team player with strong interpersonal, influencing, and customer/stakeholder relationship skills able to lead cross-functional teams under time and resource pressures.
  9. Excellent verbal and written communication skills with the ability to convert technical information into business benefits appealing to a mix of target personas.
Qualifications:
  1. Education: Bachelor's Degree or marketing qualification preferred.
  2. Experience in SaaS technology / hotel sector / leisure preferred.
  3. Proven experience in a marketing management role, preferably to a b2b audience.
  4. Project management of campaigns and multiple stakeholders.
  5. Hands-on experience with Marketo.
  6. Salesforce knowledge.
  7. Must be a native German speaker, with business level English.
What are we all about?

The Access Group is one of the largest UK-headquartered providers of business management software to small and mid-sized organisations in the UK, Ireland, USA, and Asia Pacific. It helps more than 100,000 customers across commercial and non-profit sectors become more productive and efficient. Our products and solutions go beyond providing technology, we connect the right people with the right data, at the right time, through Access Workspace.

At Access, who acquired Guestline recently, we are committed to creating a welcoming and inclusive environment where everyone can thrive. If you're excited about this role, (even if your previous experience doesn't align perfectly), you might just be the perfect fit for us We wholeheartedly believe in equality for all and the transformative power of diversity.

Why not join our vibrant team where you can love what you do, love how you live, and most importantly, be authentically you? Let's make a difference together. Love Work. Love Life. Be You.

```
#J-18808-Ljbffr

  • Marketing Manager

    2 months ago

    Dublin, Dublin City, Ireland Cpl Full time

    Cpl Marketing are recruiting for a Marketing Manager to join a financial services client on a permanent contract in South Dublin. You will be responsible for the local marketing and the digital lead generation strategy. Your ultimate goal is to build local brand awareness, drive sales online and bring traffic to their website.Responsibilities· Define the...

  • Manager, Agency

    2 months ago

    Dublin, Dublin City, Ireland Bank of Ireland Full time

    What is the opportunityIn this role, you will work as an Agency Relationship Manager, in the management and development of key relationships - with both Borrowers and other Lenders - as they seek to grow and develop their businesses in turn. You will provide an outstanding service, acting as the first point of contact on everything relating to these debt...

  • Growth Marketing Manager

    2 months ago

    Dublin, Dublin City, Ireland AON Full time

    Growth Marketing Manager Are you a strategic marketer with a passion for driving business growth? Are you ambitious and do you enjoy taking the lead on a variety of projects? Aon, a leading global professional services firm, is seeking an ambitious Growth Marketing Manager to join our Marketing & Communications team in Ireland. This is a hybrid role with the...

  • Senior Manager, Digital

    3 weeks ago

    Dublin, Dublin City, Ireland Abbott Laboratories Full time

    As a member of the Digital Solutions team, reporting to the Global Ecommerce Director, the Senior Manager - Digital & eCommerce Delivery manager will lead the delivery of digital solutions across business lines and global geographies.The Senior Program Manager will work cross functionally to deliver next generation digital solutions at Abbott.Minimum...

  • Demand Generation Marketing Manager

    1 month ago

    Dublin, Dublin City, Ireland Cpl Full time

    Cpl Marketing Recruitment are seeking an ambitious Demand Generation Marketing Manager to join a Global Tech Company on an 11 month contract. This new role will grow the Company's advertising business through targeted marketing programs of customers in Germany, France, the UK, Benelux and India. Key Responsibilities: · Plan and implement campaigns to meet...

  • Market Access Manager

    2 months ago

    Dublin, Dublin City, Ireland Amgen Full time

    HOW MIGHT YOU DEFY IMAGINATION?If you feel like you're part of something bigger, it's because you are. At Amgen our shared mission—to serve patients—drives all that we do. It is key to our becoming one of the world's leading biotechnology companies. We are global collaborators who achieve together—researching, manufacturing and delivering ever-better...

  • CFO - Dublin Leinster

    3 weeks ago

    Dublin, Dublin City, Ireland FK International Full time

    CFO FMCG Position Description Our client is a well-established and market leading Irish FMCG business, which is part of a large international Group. The role will report to the CEO and will form part of the leadership team of the Irish business.This is a highly commercial CFO role and responsibilities will include: Managing the day to day running of a...

  • Marketing Manager Sky Broadband

    1 month ago

    Dublin, Dublin City, Ireland Sky Group Full time

    Want to do the best work of your life? With 24 million customers in 6 countries, make your mark at Europe's leading media and entertainment brand. A workplace where you can proudly be yourself; our people make Sky a truly exciting and inclusive place to work.This a unique opportunity to join the award-winning Sky Ireland marketing team. This fast-paced...

  • Commercial Manager

    3 weeks ago

    Dublin, Dublin City, Ireland The Access Group Full time

    ```html Commercial Manager We're looking for people to join the Access family, who share our passion for believing in better, and who will help us continue to grow. Love Work. Love Life. Be You. - is central to our success and how we give our customers the freedom to do more of what's important to them. What does Access offer you?We offer a flexible,...

  • Digital Marketing Manager HubSpot

    4 weeks ago

    Dublin, Dublin City, Ireland JOIN - ATS Full time

    Als Digital Marketing Manager HubSpot (m/w/d) unterstützt du unsere Kunden bei der Realisierung ihrer digitalen Wachstumsstrategien. Dafür konzipierst du Online-Marketing-Kampagnen zur Generierung und Qualifizierung neuer Leads im B2B-Umfeld und setzt diese anschließend in HubSpot erfolgreich in die Tat um. Wir sind eine 2022 gegründete Inbound...

  • Market Intelligence and Knowledge Management Senior Manager

    3 weeks ago

    Dublin, Dublin City, Ireland RFT Group Full time

    Market Intelligence and Knowledge Management Senior Manager This is a rare opportunity to join a young, exciting clinical-stage biotechnology company. Our client is focused on the discovery and development of novel therapies, with the potential to fundamentally change the course of progressive, debilitating diseases. 2023 has been a year of highly successful...

  • EMEA Marketing Strategy and Analytics Manager

    4 weeks ago

    Dublin, Dublin City, Ireland Zendesk International Ltd (Ireland) Full time

    EMEA Marketing Strategy and Analytics Manager We are searching for an experienced and results-driven Marketing analyst to be a strategic thought partner to our regional Marketing leadership. The ideal candidate will be an expert at using data to drive GTM strategies, bringing a regional perspective to understand customer behavior, and measure marketing and...

  • Marketing Assistant

    2 months ago

    Dublin, Dublin City, Ireland Live Nation Full time

    Job Summary:JOB DESCRIPTION – MARKETING ASSISTANT Location: DublinDivision: Ticketmaster IrelandLine Manager: Head of MarketingContract Terms: FTC (24 months)THE JOB As part of the Marketing team you will be working on tours, events and productions across the Irish live entertainment industry. The Marketing Assistant will be responsible for providing...

  • Danish Account Manager, Digital Marketing

    2 months ago

    Dublin, Dublin City, Ireland Cpl Full time

    You will be working for a leading global professional services company based in Dublin, Ireland that is supporting a favourite social media company, well-known for their image sharing and save enabling features, drive the rollout of their unique digital marketing advertising solution to the EU Market.As an Account Manager you will:Manage a high volume of...

  • Field Marketing Executive

    1 month ago

    Dublin, Dublin City, Ireland Cpl Full time

    Field Marketing Executive, EMEA Cpl Marketing are working with a global Software Development company who are seeking a Dynamic Field Marketing Executive on an initial 12 month fixed-term contract in Dublin. This person will be supporting the Field Marketing Manager, working with local teams and partners to project manage and execute regional industry events....

  • Marketing Director

    4 weeks ago

    Dublin, Dublin City, Ireland gesund Full time

    Marketing Director (m/w/d) - München oder Mobile Office Deine Aufgaben ist eine junge digitale Plattform, die wie keine andere Endverbraucher:Innen mit Apotheken, Ärzt:innen und Sanitätshäusern zusammenbringt und damit die flächendeckende lokale Gesundheitsversorgung unterstützt und sicherstellt. Wir haben den Anspruch, kontinuierlich...

  • Director, Email Marketing

    4 weeks ago

    Dublin, Dublin City, Ireland Zendesk Full time

    By clicking "Apply Now," I understand and agree that Zendesk and its affiliates will collect and process my information in accordance with Zendesk's Candidate Privacy Notice.Job Description Zendesk is built on a unique combination of powerful software and human ability, which allows us to strike the perfect balance of innovation and empathy. It's what...

  • Market Specialist, Italian Market, Global Risk Operations

    2 months ago

    Dublin, Dublin City, Ireland Facebook Full time

    Global Risk Operations focuses on supporting users through scalable solutions that match the observed community needs. We are looking for influencers who can align cross-functional partners to ensure the best possible experience for users on our platforms.The Global Risk Operations SEO (Specialized Enforcement Operations) team is seeking a...

  • Digital Marketing Partner Manager Dutch, 32k-44k

    3 months ago

    Dublin, Dublin City, Ireland Cpl Full time

    Any Dutch speakers interested in working in a Social Media environment? Then this is for you The company I'm recruiting for operates in the Social Media/ Digital Marketing sector, and is looking for a Dutch Digital Marketing Partner ManagerWhat will you be doing? A Partner Manager will:· Business Development: Outbound, consultative selling · Identify,...

  • Director, Email Marketing

    1 month ago

    Dublin, Dublin City, Ireland Zendesk Full time

    By clicking "Apply Now," I understand and agree that Zendesk and its affiliates will collect and process my information in accordance with Zendesk's Candidate Privacy Notice.Job Description Zendesk is built on a unique combination of powerful software and human ability, which allows us to strike the perfect balance of innovation and empathy. It's what...