Product Marketing Specialist

2 weeks ago

Dublin, Dublin City, Ireland Ziff Davis Full time

Product Marketing Specialist - B2B, Dublin
Client:
Location:
Dublin, Ireland
Job Category:
Other
EU work permit required:
Yes
Job Reference:
82295a8a2c64
Job Views:
8
Posted:
24.06.2025
Expiry Date:
08.08.2025
Job Description:
Description
Position at Ookla
We're Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an expanding suite of connectivity solutions.
We are looking for a creative, collaborative, and strategically-minded B2B Product Marketing Specialist to join our team.
This role serves as a key link between Product, Sales, and Marketing to ensure the right message reaches the right audience at the right time.
You might be perfect for this role if you:
Are a go-to source for creating compelling go-to-market plans and materials
Enjoy crafting campaigns that attract prospects and customers
Can translate complex topics into approachable messaging
Want to work in the tech space with products aimed at improving connectivity
The ideal candidate will be self-directed, proactive, and collaborative.
Experience or interest in the software, telco, internet, or networking industry is preferred.
Expectations for Success
Develop and promote product marketing resources like case studies, guides, webinars, white papers, and videos
Plan and execute cross-channel marketing campaigns to boost brand awareness and engagement
Maintain competitive intelligence, monitor market trends, and create battle cards
Facilitate cross-departmental trainings for messaging consistency
Collaborate with regional teams to identify and share use cases and messaging
Assist with product and feature launches in collaboration with product and sales teams
Manage social media channels and optimize performance metrics
Support updates of product collateral and sales enablement resources
Support additional initiatives as needed
Requirements
2-3+ years in marketing, communications, or related field
Excellent business writing skills, especially for technical products
Knowledge of product marketing principles and best practices
Experience managing social media content
Experience building marketing campaigns
Strong project management skills in a fast-paced environment
Team player with strong interpersonal skills
Creative thinker with innovative ideas
Experience in B2B marketing
Experience in internet, networking, or telecom industry is a plus
Proficiency in marketing automation tools and CRM systems is a plus
Successful background check
We offer flexible remote work options, educational opportunities, inclusive resources, team activities, and comprehensive benefits, including competitive pay and paid time off.
If you need accommodations during the application process, please contact us.
Note: Candidates outside the country may need a work permit to apply.
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