Product Marketing Specialist

We're Ookla, the company behind Speedtest, Downdetector, Ekahau, RootMetrics, and an expanding suite of connectivity solutions.
Our team is passionate and inspired by possibility, solving complex problems and turning clever ideas into unique products.
Millions of consumer-initiated tests are performed through our products, with billions of data points collected globally daily.
This data offers numerous opportunities to analyze and optimize our strategy.
Working with us means using Ookla data and insights to improve connectivity for all.
We are seeking a creative, collaborative, and strategically-minded B2B Product Marketing Specialist to join our team.
This role acts as a vital link between Product, Sales, and Marketing, ensuring we deliver the right solutions with the right message at the right time.
You might be perfect for this role if you:
Are skilled at creating compelling go-to-market plans and materials
Enjoy crafting campaigns that attract prospects and customers to learn more about our solutions
Can translate complex topics or data into approachable, easy-to-understand messaging
Are interested in working in the tech space with products aimed at improving connectivity
The ideal candidate is self-directed, proactive, and values teamwork.
A background or interest in software, telco, internet, or networking is a plus.
We offer a flexible work environment that values individuality, fun, and talent.
If you're innovative, collaborative, and passionate about your work, let's chat
Expectations for Success
Develop and promote product marketing resources like case studies, guides, research articles, webinars, white papers, and videos to communicate our products' value
Plan and execute cross-channel marketing campaigns across content, email, web, social media, and ads to boost brand awareness, engagement, and conversions
Maintain and expand competitive intelligence through market monitoring, battle cards, and industry research
Facilitate cross-departmental training to ensure messaging consistency
Collaborate with Product Marketing and regional teams to identify and share use cases and messaging globally
Assist with product and feature launches in partnership with product and sales teams
Manage social media channels, create content calendars, and monitor performance to optimize results
Keep product collateral and sales resources up-to-date
Support additional initiatives as needed by the Product Marketing team
Requirements
We value your experience and potential over a strict checklist.
If your background has prepared you for similar challenges, we want to hear from you.
2-3+ years experience in marketing, communications, or related fields
Excellent business writing skills with experience in technical messaging
Knowledge of product marketing principles and best practices
Experience managing social media content
Experience building marketing campaigns
Strong project management skills in a fast-paced environment
Team-oriented with strong interpersonal skills
Creative thinker with innovative marketing ideas
B2B marketing experience
Industry experience in internet, networking, or telecommunications is a plus
Proficiency with marketing automation tools and CRM systems is a plus
Successful background check
We provide top-tier hardware, software, and tools, along with flexible remote work options.
We support your growth with educational opportunities, resource libraries, team activities, and more.
Our culture emphasizes care and collaboration.
We offer competitive compensation, paid time off, and comprehensive benefits.
If you have accessibility needs, contact
for accommodations throughout the hiring process.
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