Customer Insight Manager

5 days ago

Dublin, Dublin City, Ireland B&Q Limited Full time
Overview

Customer Insight Manager

Permanent

From £50,000+ Bonus + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working

Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO), we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they'll love. Join us as a Customer Insight Manager and you'll be a big part of this.

What's the job?

To help the business make better, more customer-focused decisions which drive customer value by delivering compelling and actionable customer insights. Partnering with B&Q's Marketing and Strategy functions, providing insights which support campaign development, measurement, marketing effectiveness, and which ensure strategic initiatives are customer-centric.

Key Accountabilities / Responsibilities:

  • Partner with B&Q Marketing and Strategy teams to identify opportunities for insight intervention, designing and delivering compelling, evidence-led stories.
  • Support stakeholders in their use of insight, acting as custodian of insight interpretation and ensuring customer is at the heart of planning and decision-making.
  • Manage and develop multiple brand health tracking programmes ensuring measurement and interpretation of key performance indicators for Brand.
  • Develop and execute a programme of comms testing and Marketing effectiveness evaluation to improve and evaluate Marketing ROI and performance.
  • Support development of marketing campaigns.
  • Identify and track consumer trends to facilitate long-term strategic planning.
  • Manage ad hoc insight projects (strategic and tactical) which help answer key business questions by confidently gathering, analysing, and interpreting first and third-party data, which may include commissioning of research projects.
  • Keep abreast of consumer trends to anticipate future customer needs and integrate accordingly into deliverables and recommendations.
  • Translate key insights into a coherent and compelling narrative. Identify opportunities for improvement and make sound recommendations that clearly and simply communicate findings and inspire action.
  • Manage suppliers through procurement and onboarding with an understanding of GDPR obligations.
  • Build and nurture positive supplier relationships.
What we need:

Required Skills & Experience:

  • Experience of working and making decisions in a fast-paced environment.
  • Proven experience of designing and executing mixed methodology research.
  • Application of analytical techniques to answer business questions.
  • Experience managing continuous tracking research programmes.
  • Knowledge of comms testing and evaluation of marketing effectiveness to improve Marketing ROI and performance.
  • Ability to synthesise, evaluate, and analyse data to produce actionable insight.
  • Ability to contextualise insight and recommendations via understanding of market, consumer context, and business/customer drivers and dynamics.
  • Innate passion and curiosity for understanding and investigating customer behaviour and how this can improve business performance.
  • Effective workload prioritisation and planning.
  • Experienced storyteller to drive engagement and action.
  • Excellent interpersonal and influencing skills across functions and at all levels.
What's in it for me?

As part of a great team, you'll be valued for who you are. We're committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits, and lots more

So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.

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