Marketing Manager

2 weeks ago

Dublin, Dublin City, Ireland U Value Insulation Group Part time
Overview

Marketing Manager (full or part time option).

U Value Insulation is an established international company, with over 40 years' experience offering the building industry vast product choice combined with in-depth technical expertise. We distribute an extensive product catalogue for application across the full range of floor, wall and roof requirements, providing a one stop shop for our client needs. We stock the very best brands and highest quality product ranges at competitive prices across thermal, acoustic and fire protection insulation products, guaranteeing the widest choice and best value.

Location: Ballycoolin, Dublin 15 (moving to Dunshaughlin, Co Meath in 2026)

Purpose of the role: To develop, lead, and implement marketing strategies that strengthen the brand presence, generate leads, and drive customer engagement. The role requires a deep understanding of B2B marketing, sector dynamics, and alignment with sales and product teams to ensure commercial success.

Responsibilities
  • Develop and execute the annual marketing plan in line with business objectives
  • Identify market opportunities, trends, and customer needs in this sector
  • Lead brand positioning initiatives to strengthen competitive differentiation
  • Design and manage integrated marketing campaigns across digital, print, events, and trade shows
  • Monitor and optimize campaign performance using KPIs such as lead conversion rates and ROI
  • Oversee the company's online presence including the website, SEO/SEM, email marketing, and social media platforms
  • Collaborate with internal and external content creators to produce technical guides, case studies, newsletters, and product spotlights
  • Maintain and grow a CRM database to support segmentation and targeting
  • Support product launches with tailored marketing collateral and promotional strategies
  • Work closely with procurement and sales teams to communicate product benefits, technical specs, and pricing advantages
  • Ensure consistency of brand voice, visual identity, and messaging across all channels
  • Manage internal communications on product and marketing initiatives
Requirements
  • Degree in Marketing, Business or a related field
  • Minimum 5 years' of marketing experience, preferably within the construction, manufacturing or industrial distribution sector
  • Proven ability to manage multi-channel campaigns and deliver measurable results
  • Strong grasp of B2B digital marketing tactics, content creation, and SEO/SEM
  • Experience with marketing automation tools (e.g., HubSpot, Mailchimp), CRM systems, and Google Analytics
  • Excellent communication and interpersonal skills
  • Competitive self-starter, comfortable in a fast-paced dynamic environment
  • Confident, resilient and adaptable
Benefits
  • Competitive salary
  • Company pension scheme
  • Yearly bonus
  • Employee Assistance Program
  • Bike to Work scheme
  • Refer a Friend
  • Month-end company lunch
  • Company events
  • On-site parking
  • Early finish on Fridays
Seniority level
  • Mid-Senior level
Employment type
  • Full-time
  • Part-time considered
Job function
  • Marketing
Industries
  • Construction and building materials

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