Manager, Marketing Automation

2 weeks ago

Dublin, Dublin City, Ireland Chargebee Full time
Overview

We're looking for a Manager, Demand Automation to join our global marketing team and supercharge our automation efforts across the buyer journey, from first touch to first meeting.

Responsibilities
  • Lead the team focused on the full lead lifecycle - building great email content and powerful marketing moments that engage at every phase - from lead creation, pipeline nurture, to customer lifecycle newsletters and more.
  • Own and optimize Marketo: Build and manage campaigns, nurture programs, newsletters, and reporting to maximize email engagement and funnel progression.
  • Manage the SDR AI agent: Tune workflows, copy, and triggers to increase the volume and quality of meetings booked from inbound MQLs.
  • Establish a Demand Automation Testing program to run structured A/B and multivariate tests across email, nurture, and AI-assisted SDR workflows.
  • Develop a culture of experimentation—identify hypotheses, set testing cadences, and analyze results to drive continuous improvement in conversion metrics.
  • Partner with demand gen leaders, product marketing, and BDR teams to develop targeted messaging flows that align with persona and funnel stage.
  • Report on the performance of email and AI programs, identifying opportunities to improve conversion rates and reduce lead response time.
  • Ensure list hygiene, compliance, and best practices in marketing operations and lead handling.
  • Collaborate with Sales Ops and RevOps to ensure seamless handoffs and accurate attribution.
  • Test and scale new GTM automation strategies—whether it's better segmentation, new tools, or smarter workflows.
Skills and Experience
  • 4–6 years of hands-on experience in marketing automation and GTM tech stack (Marketo required; experience with AI tools a big plus).
  • Deep understanding of email campaign strategy, nurture frameworks, and performance metrics.
  • Proven ability to manage cross-functional programs and drive measurable impact.
  • Strong analytical mindset—you love dashboards as much as dynamic content tokens.
  • Excellent project management and attention to detail.
  • Experience working with inbound SDR and BDR programs
  • Familiarity with tools like Outreach, Salesforce, Clearbit, or Drift.
  • Exposure to AI/ML use cases in marketing and/or sales automation
Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries

Financial Services, Software Development, and Accounting

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