Marketing Automation Specialist

1 week ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €72,000 - €84,000
Marketing Automation Specialist

We are redefining how companies understand risk in their supply chains at our organization.

Our Financial Health Ratings (FHR) provide transparency into the financial stability of private and public suppliers, helping organizations build stronger, more resilient partnerships.

Our FHR Exchange is a rapidly growing network where suppliers share their financials with their customers in a secure, trusted environment, driving collaboration, stronger relationships, efficiency, and smarter business decisions.

We are looking for a creative and data-driven Marketing Automation Specialist to help grow our FHR Exchange community and convert free members into paid subscribers.

This role involves bringing campaigns to life, building landing pages, crafting email nurtures, deploying newsletters, and optimizing the member journey from first touch to upgrade.

The successful candidate will play a critical part in building the growth engine for one of our fastest-growing initiatives.

If you love combining creativity, analytics, and marketing tech to drive real results, this role is for you.

Key Responsibilities

  • Grow the FHR Exchange Community: Drive new member acquisition through targeted marketing campaigns, landing pages, and lead-gen initiatives.
  • Nurture Members to Paid: Own email nurture strategies to guide free members to upgrade into paid plans.
  • Bring Campaigns to Life: Build and deploy emails, landing pages, and automated workflows that convert.
  • Product Marketing: Partner with product leadership to strategize and plan communications that align with the product roadmap.
  • Organic Social: Execute and manage organic social to achieve strategic goals.
  • Optimize for Engagement: Test subject lines, CTAs, and creative to increase sign-ups, click-throughs, and conversions.
  • Deploy Newsletters: Manage client and member communications, keeping clients and members engaged and excited about what's next.
  • Measure & Iterate: Track key metrics, uncover insights, and recommend improvements to grow membership and upgrades.

Requirements

  • 4+ years experience in marketing automation, executing against demand generation and growth marketing goals.
  • HubSpot and Salesforce essential.
  • A creative thinker with a love for data—comfortable A/B testing subject lines and digging into metrics to improve performance.
  • Hands-on experience building email workflows, landing pages, and nurture campaigns.
  • Strong project management skills and attention to detail—you love moving campaigns from concept to launch.
  • Curiosity and a growth mindset—you're excited to experiment and find new ways to engage our audience.

Why You'll Love Working Here

  • You'll own a high-impact, highly visible marketing program with real revenue impact.
  • You'll join a collaborative, fast-paced team that values creativity and results.
  • You'll help shape the future of the FHR Exchange, a product that's transforming the supply chain and third party risk ecosystem.
  • Competitive salary, flexible work options, and opportunities to grow as we scale.

About Us

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