Marketing Automation Growth Specialist

1 week ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €60,000 - €80,000
Marketing Automation Role Overview

At a leading firm, we're redefining how companies understand risk in their supply chains. Our Financial Health Ratings provide transparency into the financial stability of private and public suppliers, helping large organizations build stronger partnerships.

The Marketing Automation Specialist Position

We're looking for a creative and data-driven specialist to help grow our community and convert free members into paid subscribers.

Key Responsibilities:
  • Grow Our Community: Drive new member acquisition through targeted marketing campaigns, landing pages, and lead-gen initiatives.
  • Nurture Members to Paid: Own email nurture strategies to guide free members to upgrade into paid plans.
  • Bring Campaigns to Life in Marketing Automation Software: Build and deploy emails, landing pages, and automated workflows that convert.
  • Product Marketing: Partner with product leadership to strategize and plan communications that align with the product roadmap.
  • Organic Social Media: Execute and manage organic social media to achieve strategic goals.
  • Optimize for Engagement: Test subject lines, CTAs, and creative to increase sign-ups, click-throughs, and conversions.
  • Deploy Newsletters: Manage client and member communications, keeping clients and members engaged and excited about what's next.
  • Measure & Iterate: Track key metrics, uncover insights, and recommend improvements to grow membership and upgrades.
Requirements:
  • 4+ years experience in marketing automation, executing against demand generation and growth marketing goals.
  • A creative thinker with a love for data—comfortable A/B testing subject lines and digging into metrics to improve performance.
  • Hands-on experience building email workflows, landing pages, and nurture campaigns.
  • Strong project management skills and attention to detail—you love moving campaigns from concept to launch.
  • Curiosity and a growth mindset—you're excited to experiment and find new ways to engage our audience.

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