CRM Executive

2 weeks ago

Dublin, Dublin City, Ireland Smartbox Group Full time
Who are Smartbox?

With more than 3.5 million gift sets sold each year in France and Europe, Smartbox group is the European leader in experience gifts.

For nearly 20 years, we have been developing thousands of experiences to offer and as many great moments to live. From the most iconic to the most unusual, Smartbox's mission is to allow everyone to offer their loved ones the possibility of living unique experiences.

Smartbox is a gift with a difference, one that celebrates the growing value of real experiences, both increasingly rare and precious to the French. Especially among young people, as life becomes more digital, real experiences are increasingly sought after when material goods matter less.

Offering a Smartbox means offering sensations. Whether alone or with a partner, with family or friends, whether exciting, enriching, soothing, surprising, or delicious, whether close to home or discovering new horizons, Smartbox provides the emotion of a moment lived.

Smartbox is a ready-to-give experience available on our website smartbox.com, at our online partners, and in over 17,500 points of sale including Smartbox boutiques, department stores, supermarkets, and specialist retailers.

Summary:

To support the delivery of the CRM Beneficiary strategy and roadmap, ideate and execute multi-channel lifecycle journeys, and continuously optimize performance through data-driven insights and testing. This role requires a mix of creativity, technical CRM knowledge, and strategic thinking to engage, retain, and grow our Beneficiary base.

Requirements

- Main responsibility: delivery of best-in-class email campaigns

- Tasks include:

- Writing creative briefs
- Writing copy/content
- Briefing creative teams
- Updating landing pages & creating promocodes
- Building newsletters and creating target audiences
- Creating competitions, engagement quizzes, and promotions
- Collaborating with key stakeholders (e.g., Trading, Legal, Brand)

- Optimizing Triggered (Lifecycle) communications and implementing new ones

- Creating and sending Mobile Push notifications aligned with CRM strategy

- Reporting on market email communication performance and providing insights for optimization

Essential Competencies/Skills:

- 1-2 years' experience in email marketing or a related field
- Attention to detail and efficiency
- Strong creativity and organizational skills
- Analytical mindset
- Strong English proficiency

Qualities

We value solution-seekers with a positive attitude, a desire to improve, a good sense of humor, and vibrant energy. Ideally, candidates will also possess:

- Knowledge of CRM tools (training provided)
- Basic HTML/CSS knowledge (training provided)
- Interest in Data analytics
- Knowledge of Power BI
- Fluency in another European language (e.g., Spanish, Italian, German, Dutch)
- Experience in fast-paced organizations

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