CRM Lead – Buyer Retention

3 weeks ago

Dublin, Dublin City, Ireland Smartbox Group Full time
To drive repeat purchase and retention among Buyers through high-performing newsletters and lifecycle campaigns. This role blends creative execution with a strong analytical mindset. The ideal candidate will combine a deep understanding of CRM channels with cross-functional collaboration and a passion for data-driven marketing that delivers measurable results.

Key Responsibilities:

• Act as the analytical lead for Buyer CRM, championing data-driven decision-making and performance reporting.

• Plan, execute, and optimise newsletters and lifecycle campaigns (email, push, in-app) focused on retention and repeat purchase.

• Align campaign content with commercial priorities in partnership with Brand, Trading, and Product teams.

• Build and segment audiences in Marigold Engage+ (Cheetah) using behavioural and transactional data.

• Design and execute A/B and multivariate tests to refine content, targeting, and strategy.

• Analyse performance using Power BI and ESP tools; translate insights into actionable recommendations.

• Identify and implement opportunities to enhance lifecycle journeys and automation.

• Stay informed on CRM trends, platform capabilities, and competitor activity to drive innovation.

Essential Competencies / Skills:

• 4+ years of CRM or email marketing experience in B2C or eCommerce

• Strong analytical mindset; confident using data to optimise campaigns

• Experience in both newsletters and lifecycle/automated campaigns

• Proficient in Power BI or similar tools, and ESP reporting

• Skilled in Marigold Engage+ (Cheetah) or comparable ESPs

• Strong segmentation and personalisation knowledge

• Familiar with HTML for email build and QA

• Excellent project management and organisational skills

• Fluent in English (spoken and written)

Desired Skills:

• Experience in A/B testing and experimentation

• Fluency in an additional European language (Spanish, French, Italian, German, Dutch)

Key Outcomes:

• Increased repeat purchase rate among Buyers

• High-performing, insight-led newsletters and lifecycle campaigns

• Improved CRM KPIs (engagement, conversion, retention) through testing and optimisation

• Clear, actionable insights that shape the future Buyer CRM strategy

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