Crm Specialist

Role Purpose: Responsible for delivering high-impact CRM and campaign needs for the partners or brands within a trading squad to drive improved commercial outcomes at the highest level of excellence. Ensures campaign excellence and execution at scale, using data-driven insights and marketing best practices to improve commercial outcomes. Responsibility for partners with higher strategic value or revenue potential and plays a key part in elevating CRM standards across the team. Reporting to: Head of P&L Key Duties & ResponsibilitiesCampaign Execution & Strategic SupportServe as the primary CRM and digital marketing expert within the Trading Squad, delivering turnkey campaign solutions that meet partner and brand objectives.Provide expert guidance on digital acquisition strategies, ensuring best-in-class service for internal brands and external partners.Leverage knowledge of platforms (e.g., Salesforce Marketing Cloud, CMS, widgets, microsites) to execute campaigns effectively, even without deep technical support.Own the end-to-end detail of campaign execution, ensuring alignment on key elements such as client ID management, landing page URLs, compliance, and customer journey consistency.Collaborate closely with the Trading Squad Lead to deliver rapid and high-quality support for time-sensitive marketing needs.Quality Assurance & Continuous ImprovementConduct QA on all campaign elements to maintain the highest standards of delivery.Surface new opportunities by partnering with CRM, MarTech, Revenue Enablement team to proactively address partner needs.Translate insights from high-performing campaigns into strategic recommendations and future planning inputs.Stakeholder Collaboration & CommunicationBuild strong, trust-based relationships with squad leaders, partners, and cross-functional team members.Translate partner and commercial requirements into high-quality briefs for CRM, campaign, merchandising, display, and other teams.Act as a bridge between partners and internal teams to ensure aligned delivery of marketing and CRM goals.CRM Testing & InnovationSupport the delivery of the CRM testing roadmap by executing structured A/B and multivariate tests across email and lifecycle campaigns, ensuring insights are clearly documented and shared with key stakeholders.Contribute to CRM innovation by proactively identifying new testing opportunities, generating ideas to improve engagement and conversion, and leveraging performance data to shape future test hypotheses.Collaborate with cross-functional teams (Revenue Enablement) to implement and scale winning test variations, championing a culture of experimentation and continuous improvement in CRM strategy.Performance Monitoring & ReportingDefine and track KPIs across all CRM and repeatable campaign activities.Deliver consistent and timely performance reports to line managers, squad leads, and partners.Identify areas for operational efficiency and streamline CRM execution processes.Capability Building & LeadershipLead the evolution of the CRM email integration process with partners.Identify and implement new CRM features and value-added offerings for partners and brands.Knowledge and Skills:Minimum 3 years' experience in digital marketing, supported by a strong academic grounding in marketing or a related field (preferably at third-level education).Proficient in using Salesforce Marketing Cloud and CMS platforms; familiarity with AMPscript, SQL, or HTML is advantageous.Proven track record of delivering against key digital marketing metrics, including acquisition, retention, churn reduction, conversion, ROI, incremental revenue, and gross margin optimisation.Strong experience working in cross-functional teams and managing diverse stakeholder expectations in a fast-paced, performance-driven environment.Highly analytical, with advanced Excel skills; experience with data visualisation tools such as Tableau is a plus.Demonstrates a deep curiosity and passion for solving customer problems through data-driven marketing and CRM innovation.Excellent project management and organisational skills, with the ability to manage multiple priorities independently.Strong verbal and written communication skills, with the ability to translate complex information into clear, actionable insights.Collaborative team player who builds effective relationships across departments and contributes to a high-performance culture.Passionate about marketing, brand building, and delivering outstanding customer experiences that drive commercial value.Role CompetenciesCRM & Campaign Execution ExpertiseProficient in designing, executing, and managing end-to-end CRM and digital marketing campaigns using platforms like Salesforce Marketing Cloud and CMS, ensuring flawless delivery and alignment with partner objectives.Data-Driven Strategic InsightAbility to use campaign performance data and insights to drive continuous improvement, inform decisions, optimize marketing tactics, and identify new commercial opportunities.Stakeholder Collaboration & CommunicationSkilled at building strong relationships with partners, leaders, and cross-functional teams, translating business needs into clear briefs, and acting as a liaison to ensure aligned and effective campaign delivery.Quality Assurance & Process ImprovementExperienced in conducting quality checks across campaign elements, ensuring compliance and consistency, while proactively identifying opportunities to streamline processes and enhance operational efficiency.Innovation & TestingContribute to the CRM testing roadmap by proposing test ideas, executing A/B and multivariate tests, and analysing results to support innovation and continuous performance improvement across campaigns.
#J-18808-Ljbffr