Shopper Marketing Manager

3 days ago


Dublin South, Ireland Morgan McKinley Full time

A market-leading retailer is currently on the hunt for an experienced Shopper Marketing Manager to join their vibrant and innovative Marketing team based in South Dublin. This is a fantastic opportunity to bring your expertise to their Shopper strategy, in-store shopper journey mapping, and to bridge the gap between in-store and online activations.

Key Responsibilities:

-

Shopper Marketing Strategy

- Develop and deliver impactful in-store shopper marketing communications and engagement plans that resonate with customers.
- Lead and enhance customer touchpoint mapping and output planning to ensure seamless shopper experiences.

- Campaign Execution

- Plan and execute customer activations and in-store events that align with broader brand campaigns.

- Create and manage customer experience collateral, ensuring consistency with brand guidelines and campaign objectives.

- Stakeholder Collaboration

- Serve as the primary point of contact for all category, in-store, and site refresh projects, collaborating across teams to gather requirements and brief the Brand Team on design needs.

- Communicate Shopper Marketing activities effectively to stores and operations teams, while actively seeking feedback to identify areas for improvement.

- Operational Excellence

- Develop and implement processes to enhance efficiency within the Shopper Marketing function.

- Oversee and manage agency relationships, including Print, Design, and Experiential partners.

- Manage budgets effectively, ensuring resources are allocated optimally across print and experiential activities.

The Ideal Candidate:

We're looking for a dynamic and innovative leader with a passion for retail and shopper engagement. The successful candidate will:

- Bring at least 4 years of marketing experience, preferably within a large national retailer or a global FMCG organisation.
- Possess a deep understanding of retail operations and the ever-evolving omnichannel landscape.
- Excel at building and maintaining relationships with multiple internal and external stakeholders, adeptly managing priorities and aligning goals.
- Experience in loyalty programs is desirable.
- Have proven experience managing large budgets and coordinating multiple campaigns simultaneously.
- Have experience leading a direct report and nurturing their career progression.



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