Sales Program Manager

We are looking for a driven and experienced Sales Programs Manager to design, implement, and execute programs that directly drive pipeline growth and seller success. This role blends strategic planning with hands-on execution, shaping go-to-market plays, supporting account selection and enablement, and delivering measurable revenue impact.

About SoftCo:

SoftCo is a fast-growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation SaaS company. Our AI-powered Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, reducing fraud, and ensuring compliance.

We operate from offices in the US, Finland, UK, Kosovo, and Ireland, with over a million users worldwide, including Volkswagen, Patagonia, Primark, Logitech, and all 80 departments of the Finnish Government.

Role Overview:

You will act as a trusted advisor and business partner to Sales Leaders, collaborating closely with AEs, SDRs, Marketing, and Product teams. By combining AI-driven insights, creativity, and structured execution, you will deliver sales programs that empower teams to operate more effectively, scale pipeline generation, and accelerate business outcomes.

Your Responsibilities:

- Develop and implement sales programs aligned with business priorities to drive pipeline and ARR results.
- Drive go-to-market planning, including program design, messaging, execution, and enablement for SDRs and Sales.
- Champion innovation in demand generation, integrated multi-channel approaches, and the use of AI-powered tools.
- Apply AI platforms to optimize account selection, messaging, content creation, and campaign execution.
- Stay ahead of emerging AI technologies in demand generation, evaluating new solutions and advising the business on adoption.
- Train and encourage SDRs and Sales to use AI effectively for productivity, prospecting, and pipeline acceleration.
- Understanding Sales/SDRs pipeline needs and shaping programs to meet them.
- Guide SDRs and AEs on account prioritization, messaging, and execution tactics.
- Build strong, trusted relationships across sales, marketing, and strategy functions.

Data & Insights:

- Use AI-enhanced analytics and traditional data insights to design and refine sales plays, continuously improving program effectiveness.
- Forecast, track, and report on program performance with actionable insights.
- Leverage Hubspot dashboards, reporting, and AI-driven analytics to measure impact and drive recommendations.

Stakeholder Engagement:

- Secure buy-in from stakeholders, aligning programs with broader marketing/sales strategies.
- Communicate effectively with Sales/SDR leaders, SDRs, and Account Executives, influencing adoption of best practices, tools, and AI solutions.
- Manage multiple competing priorities and stakeholders with confidence and clarity.

Your Profile:

- 3+ years’ experience in Sales Programs or Sales Operations.
- Demonstrated success in designing and delivering revenue-producing programs and go-to-market campaigns.
- Hands-on experience with Hubspot reporting and dashboards.
- Good understanding of software/cloud business models, demand generation practices, and AI-driven sales/marketing technology.
- Track record of leading cross-functional projects and influencing senior stakeholders.
- Experience in ERP or P2P is an advantage.
- Program management experience in a sales environment; good understanding of the full sales cycle from lead generation to close.
- Good AI proficiency, with practical knowledge of leading AI tools for sales/demand generation.
- Strong analytical and reporting skills, ability to translate AI-driven data insights into improved program results.
- Ability to manage multiple projects, balancing strategic thinking with detail-oriented execution.
- To influence and drive alignment across Sales, Marketing, Strategy, and Enablement teams.
- Strong written, verbal, and presentation skills.
- Creative & innovative mindset with a structured approach to problem-solving.
- Proactive, self-starter with the ability to identify opportunities, propose solutions, and deliver results without waiting for direction.

What We Offer:

This is an opportunity to expand your knowledge, develop your career, and work with state-of-the-art technology in a rapidly growing sector. We encourage our team to be ambitious, and in SoftCo, there is a culture of progression. We support your development by investing in training and partnering with leading learning platforms and providers.

A competitive remuneration package is on offer, and our benefits package includes membership of our on-site gym, company-paid health insurance, life assurance, pension, bonus package, long service incentive awards, and an employee referral scheme.

SoftCo values diversity and inclusion, believing different perspectives drive innovation. We are an equal opportunities employer and welcome applications from all backgrounds.

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