Sales Program Manager

About SoftCo
SoftCo is a fast growing global Procure-to-Pay (P2P) and Accounts Payable (AP) Automation SaaS company and we are looking for motivated, dynamic and collaborative people to be part of our exciting journey. Our AI-powered Automation technology is transforming how companies manage their Procure-to-Pay processes, improving efficiency, reducing fraud and ensuring compliance. With 35 years’ experience, SoftCo adopts a customer‑centric approach and ranks highest in independent customer satisfaction surveys. We are proud that all our projects are successful, and that our market‑leading technology makes a real difference to our customers and their organizations. We operate from offices in the US, Finland, UK, Kosovo and Ireland and have over a million users worldwide including Volkswagen, Patagonia, Primark, Logitech and all 80 departments of the Finnish Government.

Sales Program Manager - Your Role
We are looking for a driven and experienced Sales Programs Manager to design, implement, and execute programs that directly drive pipeline growth and seller success. This role blends strategic planning with hands‑on execution, shaping go‑to‑market plays, supporting account selection and enablement, and delivering measurable revenue impact. You will act as a trusted advisor and business partner to Sales Leaders, collaborating closely with AEs, SDRs, Marketing and Product teams. By combining AI‑driven insights, creativity, and structured execution, you will deliver sales programs that empower teams to operate more effectively, scale pipeline generation, and accelerate business outcomes.

Responsibilities
Program Design & Execution

Develop and implement sales programs aligned with business priorities to drive pipeline and ARR results.

Drive go‑to‑market planning, including program design, messaging, execution, and enablement for SDRs and Sales.

Champion innovation in demand generation and integrated multi‑channel approaches (social, demand‑gen marketing, sales progression), and the use of AI‑powered tools.

AI & Data Innovation

Apply AI platforms (e.g. ChatGPT, Gong, 6sense, Clay) to optimize account selection, messaging, content creation, and campaign execution.

Stay ahead of emerging AI technologies in demand generation, evaluating new solutions and advising the business on adoption.

Train and encourage SDRs and Sales to use AI effectively for productivity, prospecting, and pipeline acceleration.

Sales Partnering & Enablement

Understand Sales/SDRs pipeline needs and shape programs to meet them.

Guide SDRs and AEs on account prioritization, messaging, and execution tactics.

Build strong, trusted relationships across sales, marketing, and strategy functions.

Data & Insights

Use AI‑enhanced analytics and traditional data insights to design and refine sales plays, continuously improving program effectiveness.

Forecast, track, and report on program performance with actionable insights.

Leverage HubSpot dashboards, reporting, and AI‑driven analytics to measure impact and drive recommendations.

Stakeholder Engagement

Secure buy‑in from stakeholders, aligning programs with broader marketing/sales strategies.

Communicate effectively with Sales/SDR leaders, SDRs and Account Executives, influencing adoption of best practices, tools, and AI solutions.

Manage multiple competing priorities and stakeholders with confidence and clarity.

Other Duties

Represent SoftCo with professionalism and expertise in client‑facing engagements.

Adhere to company policies and compliance standards.

Deliver other ad‑hoc duties as required.

Your Profile

3+ years’ experience in Sales Programs or Sales Operations.

Demonstrated success in designing and delivering revenue‑producing programs and go‑to‑market campaigns.

Hands‑on experience with HubSpot reporting and dashboards.

Good understanding of software/cloud business models, demand generation practices, and AI‑driven sales/marketing technology.

Track record of leading cross‑functional projects and influencing senior stakeholders.

Experience in ERP or P2P an advantage.

Program management experience in a sales environment; good understanding of the full sales cycle from lead generation to close.

Good AI proficiency, with practical knowledge of leading AI tools for sales/demand generation, such as ChatGPT, Gong, HubSpot, 6Sense, Vidyard, Dripify.

Strong analytical and reporting skills, ability to translate AI‑driven data insights into improved program results.

Ability to manage multiple projects, balancing strategic thinking with detail‑oriented execution.

Ability to influence and drive alignment across Sales, Marketing, Strategy, and Enablement teams.

Strong written, verbal, and presentation skills.

Creative & innovative mindset with a structured approach to problem solving.

Proactive, self‑starter with the ability to identify opportunities, propose solutions, and deliver results without waiting for direction.

What We Can Offer You
This is an opportunity to expand your knowledge, develop your career and work with state‑of‑the‑art technology in a rapidly growing sector. We encourage our team to be ambitious and in SoftCo there is a culture of progression. We support your development by investing in training and partnering with leading learning platforms and providers. Uniquely, our structure means you work directly with the most senior leaders in the business, who see your potential. A competitive remuneration package is on offer and our benefits package includes membership of our on‑site gym (Dublin), company‑paid health insurance, life assurance, pension, bonus package, long service incentive awards and an employee referral scheme. If working for one of the most innovative technology companies is your thing, then look no further. Join SoftCo and be part of a talented team that is shaping the future of SaaS software. Apply now to embark on an exciting journey where your skills and expertise will make a meaningful impact.

Seniority level
Mid‑Senior level

Employment type
Full‑time

Job function
Project Management and Information Technology

Industries
Software Development

SoftCo values diversity and inclusion, believing different perspectives drive innovation. We are an equal opportunities employer and welcome applications from all backgrounds. Learn more at softco.com/about-us.

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