Area Sales Manager

Overview

Area Sales Manager covering the Tipperary, Limerick and Clare territory for a leading employer and supplier of fuel products to industrial, commercial, agricultural, domestic, wholesale and retail customers across the country.

Operating in a fast-moving and competitive fuels sector, this role requires a strong commercial mindset, deep understanding of the retail fuel market and the ability to identify and convert new opportunities. Applications are welcome.

The Role

The Area Sales Manager will report to the Retail Fuels Director and will be responsible for driving sales performance, expanding the retail footprint and managing relationships with both existing and prospective customers within the assigned territory.

Responsibilities

- Build and manage strong customer relationships to ensure satisfaction, retention and repeat business
- Work closely with the Commercial and Wholesale teams to align sales activity, share intelligence and maximise cross-selling opportunities
- Partner with the Retail Fuels Director and management team to deliver on sales targets, volume growth and profitability objectives
- Present the full retail offering to potential and existing customers, advising on the most suitable commercial and branding solutions
- Promote and protect the brand, ensuring consistent application of brand standards and messaging
- Maintain and analyse market intelligence, monitoring competitors, pricing trends and new business opportunities
- Respond promptly to customer enquiries and provide professional, solution-oriented support
- Manage customer accounts and liaison with the Credit team to monitor balances and trading limits
- Produce accurate reports and analysis on sales performance, pipeline activity and customer trends
- Collaborate effectively with internal departments including Marketing, Operations and Finance to support customer delivery and business objectives
- Provide support and cover for colleagues as required to ensure seamless service to customers
- Identify and evaluate new site opportunities, supporting the network expansion strategy
- Ensure compliance with operational standards across all dealer sites
- Maintain detailed records and forecasts within CRM systems to support pipeline visibility and planning
- Support the rollout of marketing initiatives
- Participate in cross-functional projects and provide guidance to dealer partners to enhance operational excellence
- Promote and sell retail solutions, securing new contracts and maintaining long-term, profitable customer relationships

Skills & Experience

- Third-level qualification in Business or a related area, or equivalent relevant experience
- Proven experience as a Sales Manager, Area Manager or Senior Account Manager within the fuel, energy, FMCG or similar B2B environment
- Full, clean drivers licence
- Highly organised, analytical and comfortable managing multiple priorities in a fast-paced market
- Proficient in Microsoft Office
- Demonstrated ability to develop and maintain strong customer relationships
- Strong commercial and negotiation skills, with the ability to deliver profitable growth
- Excellent communication, presentation and interpersonal abilities
- Flexible, motivated and a collaborative team player with strong initiative and ownership

The Offer

This is a permanent role which offers competitive salary depending on the candidate’s experience and qualifications, with excellent benefits package to include discretionary bonus, commission, pension scheme, company car, phone and laptop, and paid holiday leave.

How to Apply

If you are interested in applying or want to know more about this role please contact:

Orlaigh FitzGerald-Quinn in Cpl Limerick on 085 801 7135 or email your CV to orlaigh.quinn@cpl.ie

Fora full list of our open jobs, please have a look at cpl.com.

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