Marketing and Brand Strategist
5 days ago
Company Overview
Interpath Advisory is a global team of market-leading, independent advisors who provide critical advisory and restructuring services to businesses, their investors, and stakeholders. With a presence in 23 locations across the UK, Ireland, the Caribbean, France, Algeria, and Germany, we are a fast-growing organisation with a strong international presence.
We work together as one international team to bring the best value to our clients. Our company values include 'all hands on deck', which we live and breathe in the marketing team. Ideal candidates can demonstrate working in a fast-paced environment while delivering excellent output and going above and beyond for internal clients.
Job Description
- Create marketing plans in conjunction with lead MDs that support key business objectives for the year.
- Bridge the gap between group content and local content, suggesting where marketing initiatives/collateral could be leveraged for the benefit of the team in Ireland.
- Manage local marketing suppliers.
- Deliver events and track ROI.
- Maintain Interpath Ireland's LinkedIn account and actively pursue content for this.
- Develop email marketing campaigns and associated data.
- Update the global website with content from Ireland.
- Design some assets.
- Make recommendations on and deliver brand building campaigns to raise Interpath's profile in Ireland.
Required Skills and Qualifications
- A minimum of 5+ years of experience in a similar role, comfortable interacting with senior stakeholders.
- Proven experience in B2B marketing, ideally within professional services or consultancy.
- Excellent written and verbal communication skills.
- Ability to analyse data and derive actionable insights to inform marketing strategies.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
- Experience in creating marketing content that resonates with target audiences.
- Familiarity with market research techniques and tools.
- Proficiency with marketing automation and CRM systems.
- Strong interpersonal skills and ability to work collaboratively with cross-functional teams.
- A proactive, innovative mindset with a passion for marketing.
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