Marketing Catalyst

2 weeks ago

Dublin, Dublin City, Ireland beBeeGrowth Full time £75,000 - £112,800
Job OverviewGrowth Marketing Strategist

We are seeking a seasoned Growth Marketing Strategist to join our Communications team. As a key member of our team, you will be responsible for developing and executing a growth strategy across multiple media brands.

Growth Marketing Strategy
  • Develop and execute a clear growth plan that covers who we want to reach, which channels to use, how much to spend, and how to measure success.
  • Experiment with different channels (events, newsletters, paid ads, podcast appearances, SEO and LLM search, etc.) and optimize spending over time based on what proves most effective.
Key Responsibilities
  • Run growth, partnerships, and marketing for multiple media brands.
  • Produce and implement a social strategy designed to increase reach and audience share with thoughtful posts in line with our overall taste.
  • Seek out and run partnerships—such as conferences, newsletters, or joint campaigns—that put our content in front of new readers.
  • Run launches and special offers, including price tests, limited-time deals, and cross-promotions between the magazine and books.
  • Maintain basic marketing tooling (email platform, ad pixels, analytics tags) and keep data clean for reliable reporting.
  • Set up renewal and retention efforts, like welcome emails, auto-renew flows, merch and other perks, to keep subscribers and repeat book buyers.
  • Create a simple referral program so happy readers can share and earn rewards, and track how it performs.
  • Make sure our articles, book excerpts, and interviews rank well in search and keep drawing organic traffic.
  • Prepare and manage the yearly marketing budget, adjusting month by month as results come in.
  • Find, recruit and manage any external contractors or agencies required for all of the above.
About the Role

We need someone who has experience in growing the online audience of media brands, as well as selling things on the internet in creative ways. Experience in the book publishing industry is not essential, but we are open-minded about what the right skillset looks like.

You should know when to trust your gut and when to look at the data, and be able to lead this workstream by yourself.

Minimum Requirements
  • 5+ years experience in a senior growth-focused role for a startup, ideally (but not necessarily) in media, with a strong track record.
  • A strong affinity for economic growth and technological progress.
Benefits

This role comes with a competitive salary range of £75,200 - £112,800, depending on location and experience. Benefits may include equity, company bonus or sales commissions/bonuses; retirement plans; health benefits; and wellness stipends.

Location

This role is based in London, with the possibility of remote work. We prioritize flexibility and work-life balance, and expect candidates to spend at least 50% of their time in the office or with users.

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