Product Marketing Specialist

1 day ago

Dublin, Dublin City, Ireland beBeeProductMarketing Full time €80,000 - €100,000

Improve connectivity for all and help shape the future of technology as a Product Marketing Specialist. This is an excellent opportunity to develop your skills in creating and promoting product marketing resources, cross-channel marketing campaigns, and maintaining competitive intelligence.

Key Responsibilities:
  • Develop and Promote Product Resources: Create compelling content such as case studies, guides, research articles, webinars, white papers, and videos to effectively communicate the value proposition of products.
  • Plan and Execute Cross-Channel Campaigns: Utilize content, email, web, social media, and ads to drive brand awareness, engagement, and conversions.
  • Maintain Competitive Intelligence: Monitor the market place, create battle cards, and research related verticals to stay ahead of the competition.
  • Facilitate Trainings and Collaboration: Ensure messaging consistency and discipline across departments by facilitating trainings and fostering collaboration between teams.
  • Collaborate with Product and Sales Teams: Assist with successful product and feature launches by collaborating with product and sales teams.
  • Manage Social Media and Content: Manage social media channels, create content calendars, and monitor performance metrics to optimize results.
  • Provide Ongoing Support: Keep product collateral and sales enablement resources up-to-date by providing ongoing support.
Requirements:
  • Experience in Marketing or Communications: 2-3+ years of experience in marketing, communications, or a related field.
  • Excellent Business Writing Skills: Excellent business writing skills with experience crafting compelling messaging for technical products.
  • Familiarity with Product Marketing Principles: Familiarity with product marketing principles, techniques, and best practices.
  • Management of Social Media Content: Experience managing social media content across platforms.
  • Product Marketing Campaign Management: Experience building out product marketing campaigns.
  • Project Management Skills: Strong project management skills with the ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Interpersonal Skills: Team player with strong interpersonal skills and the ability to collaborate effectively across departments.
  • Creative Thinking: Creative thinker with the ability to generate innovative marketing ideas and strategies.
  • B2B Marketing Experience: Experience working in B2B marketing.
Benefits:
  • Opportunity to Develop Skills: Opportunity to develop skills in product marketing, cross-channel marketing, and competitive intelligence.
  • Collaborative Environment: Collaborative environment with opportunities to work with various teams.
  • Innovative Ideas: Chance to generate innovative marketing ideas and strategies.
Others:
  • No Prior Industry Experience Required, but experience in the internet, networking, or telecommunications industry is a plus.

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