Strategic Product Marketing Executive

2 weeks ago

Dublin, Dublin City, Ireland beBeeProductMarketing Full time €60,000 - €80,000
Key Product Marketing Role

We are seeking a skilled Product Marketing Specialist to take on a vital role that bridges Product, Sales, and Marketing teams. This position is critical in delivering tailored solutions with precise messaging at the right time.

  • Develop compelling product marketing resources like case studies, guides, research articles, webinars, white papers, and videos to effectively communicate products' value
  • Design and execute multi-channel marketing campaigns across content, email, web, social media, and ads to enhance brand awareness, engagement, and conversions
  • Regularly maintain and update competitive intelligence through market monitoring, battle cards, and industry research
  • Provide cross-departmental training to ensure consistent messaging
  • Collaborate with regional teams to identify and share use cases and messaging globally
  • Assist with product and feature launches in partnership with product and sales teams
  • Manage social media channels, create content calendars, and monitor performance to optimize results
  • Keep product collateral and sales resources up-to-date
  • Support additional initiatives as needed by the Product Marketing team
Required Skills and Qualifications
  • 2-3+ years of experience in marketing, communications, or related fields
  • Excellent business writing skills with technical messaging expertise
  • Knowledge of product marketing principles and best practices
  • Experience managing social media content
  • Background in building marketing campaigns
  • Strong project management skills in fast-paced environments
  • Team-oriented with strong interpersonal skills
  • Creative thinker with innovative marketing ideas
  • B2B marketing experience
  • Industry experience in internet, networking, or telecommunications is advantageous
  • Proficiency in marketing automation tools and CRM systems is a plus
  • Successful background check

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