
Strategic Product Marketing Specialist
1 week ago
This position will lead the development and execution of a product marketing strategy for a business-to-business platform.
The ideal candidate will serve as a communications champion both internally and externally to build awareness and excitement for the platform, partner with product leaders and key stakeholders to market new releases and developments.
Key Responsibilities:- Be the resident expert in product marketing and communications
- Develop high-quality marketing collateral and other assets
- Work closely with the Product team to develop launch strategies for new products and features
- Evaluate the accomplishment of objectives using metrics defined for measuring marketing effectiveness
- Define and execute a go-to-market strategy for a product or feature release
- Lead the creation and execution of product marketing and communications across internal and external channels to drive adoption and usage
- Support the development of value propositions that are consumer-led
- Experience executing a product marketing campaign and measuring its success
- Experience leveraging data insights to identify opportunities and develop targeted content
- Experience participating in a quantitative study resulting in the ability to represent the voice of the customer
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