Strategic Marketing Specialist for Financial Solutions

The finance and spend product marketing organization at SAP creates compelling positioning, messaging, and content to help buyers purchase and sales teams sell.

In this role as a product marketer for private cloud and value chain in finance, you will focus on being a market, audience, and subject matter expert for complex organizations with requirements in the finance domain, including intercompany and value chain optimization and the centralization of finance operations and reporting.

You will target key buyers and users in the office of the CFO and their accounting and controlling teams.

As a subject matter expert, you will understand the existing market and identify new opportunities.

Manage the communications processes, including the digital customer journey.

To achieve this, you need to tell great stories based on compelling positioning & messaging.

As a spokesperson for your product area, you will communicate with external audiences including engagement with customer and partner groups, analyst and press.

Market and Business Situation - Understand the total addressable market and key players; contribute to the definition of the Market Opportunity Map for your product area and represent product area value and vision as a spokesperson to customers, partners, press and analysts.

Manage the release announcement process – define value positioning and messaging framework, branding and public roadmap and website updates

Create attractive commercial offers – collaborate in defining the packaging, pricing, and licensing plans for a product, defining and driving customer and partner incentives

Deliver digital customer journey – ensure excellence in content and storytelling for your product area.

Collaborate with cross-marketing discipline teams to maximize customer engagement.

Enable sales teams – collaborate across marketing to deliver sales enablement content for your area

• Bachelor's or Master's / MBA degree (or equivalent) in finance, business, or marketing
• 4-7 years of product marketing or product management experience in the B2B software industry
• 4-7 years of experience in content creation of strategic and customer facing assets
• Strong business understanding of ERP and intercompany processes - and financial steering and analytics.
• AI and data warehouse experience is useful
• Strong understanding and usage experience with finance software, preferably corporate close and financial steering solutions
• Solid grasp of cloud computing (IaaS, PaaS, and SaaS) and experience with applications from a vendor such as SAP, Oracle, Workday, or best of breed providers.
• Software implementation experience is useful, but not required
• Analytical and strategic mind-set, innovative thinker with strong communication and collaborative skills: verbal, written, and interpersonal
• Exceptional organizational, analytical, and writing skills; able to coordinate and manage multiple projects and collaborate within and across virtual and diverse teams
• Track record of building strong customer and/or partner relationships

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively.

Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management.

As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.

Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves.

We win with inclusion

SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best.

At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential.

We ultimately believe in unleashing all talent and creating a better world.