Senior Solution Marketing Specialist

The Role: Product Marketer for AI and BDC in Finance

We are seeking a skilled professional to join our team as a Product Marketer for AI and BDC in Finance. The successful candidate will be responsible for creating compelling positioning, messaging, and content to help buyers buy and sales sell.

In this role, you will act as a subject matter expert with a clear focus on understanding the existing market and identifying new opportunities. You will manage the communications processes, including the digital customer journey. To achieve this, you need to tell great stories based on compelling positioning & messaging.

As a spokesperson for your product area AI and BDC, you will communicate with internal teams driving the technical topics of AI and BDC as well as external audiences including engagement with customer and partner groups, analyst and press. You will help develop the specific finance messaging that will resonate with our buyers.

- Market and Business Situation - Understand the product area total addressable market and key players; contribute to the definition of the Market Opportunity Map for your product area and represent product area value and vision as a spokesperson to customers, partners, press and analysts.
- Manage the release announcement process – define value positioning and messaging framework, branding and public roadmap and website updates
- Create attractive commercial offers – collaborate in defining the packaging, pricing, and licensing plans for a product, defining and driving customer and partner incentives
- Deliver digital customer journey – ensure excellence in content and storytelling for your product area. Collaborate with cross-marketing discipline teams to maximize customer engagement.
- Enable sales teams – collaborate across marketing to deliver sales enablement content for your area

- Bachelor's or Master's / MBA degree (or equivalent) in finance, business, or marketing
- Ideal candidates should have 4-7 years of product marketing or product management experience in the B2B software industry
- Ideal candidates should have 4-7 years of experience in content creation of strategic and customer facing assets.
- Strong business understanding of key finance processes (record to report, invoice to pay, invoice to cash)
- Strong understanding and usage experience with finance software, preferably corporate close and financial steering solutions
- Solid grasp of cloud computing (IaaS, PaaS, and SaaS) and experience with applications from a vendor such as SAP, Oracle, Workday, or best of breed providers for AI or data warehousing and analytics
- Analytical and strategic mind-set, innovative thinker with strong communication and collaborative skills: verbal, written, and interpersonal
- Exceptional organizational, analytical, and writing skills; able to coordinate and manage multiple projects and collaborate within and across virtual and diverse teams
- Track record of building strong customer and/or partner relationships

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development.

We win with inclusion. SAP's culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.