Retail Marketing Specialist

Marketing Executive - Retail

We are seeking an experienced Marketing Executive to join our team in Cork Head Office.

This is a varied role where you will oversee all areas of marketing: digital paid, organic, email marketing, social media, events, print & radio advertising, content writing, creating instore graphics, brochures, POS, and video reels.

You will manage and mentor a team member and also work collaboratively with the Ecommerce Manager and the store managers.

You will be comfortable working with suppliers/brand partners, graphic designer, and digital/media agencies.

About this Role:

• The ideal candidate must be creative, have an eye for design and must have the skillset to create compelling stories in multiple formats including strong photography and videography skills.
• Capture new video and image assets for creative execution
• Develop and execute the content strategy to align with marketing goals and target audience needs.
• Develop and implement campaigns to boost brand engagement and increase revenue
• Create and distribute content such as blogs, videos and press releases on social media and traditional news outlets.
• Create weekly and monthly editorial calendars to promote company brands on Facebook, Instagram, TikTok, Pinterest, LinkedIn, and Twitter.
• Track social media engagement to identify high-performing ideas and campaigns for scalability
• Work with influencers in our market to generate content and traction for our brands.
• Delivery of content that supports lead generation and brand awareness efforts and engages prospects at different stages of the sales pipeline.
• Optimise content for SEO to increase organic visibility and drive traffic to digital channels.
• Execute product and lifestyle photo & Video needs from start to finish.

Key Responsibilities:

• Campaign management of advertising activity, including managing the design and the end-to-end campaign process – agency briefing, creative development and execution while reviewing effectiveness of each activity or campaign and building insights into future planned activity.
• Liaising with the publishers, suppliers, or any relevant third-party agency, you will manage all areas of advertising/public relations ensuring timely delivery and accuracy in published materials and media.
• Advertising for Outdoor, Press, Audio and Leaflets across retail
• Implementation of extensive promotions calendars and coordinating the production of all promotional material (e.g. offers flyers, POS material).
• Developing and implementing local marketing plans to support stores.

Digital Marketing Expertise:

• Management of Blog posts on relevant subjects to drive awareness of brand and product range
• Management and implementation of digital media including, PPC, Display, audio, and online video.
• Use customer and market insights to provide direction for marketing/sales initiatives.

Email & Text Marketing:

• Manage digital communications calendar and the design, segmentation, delivery, and reporting of the communications.
• Consumer campaign creation and execution
• Writing and executing emails and texts with creative agency

About You:

• Have a degree in Marketing, Business, or related field
• 3+ years experience in marketing preferably in retail sector
• Familiarity with inbound marketing principles and processes
• Experience using CRM software like Salesforce
• Able to work well under pressure and meet deadlines

What We Offer:

• Competitive salary €65K-€75K, negotiable based on experience
• Opportunity to work with a dynamic team in a fast-paced retail environment
• Ongoing training and development opportunities
• A fun and supportive work environment