Chief Growth Storyteller

2 weeks ago

Cork, Cork, Ireland beBeeDirector Full time €120,000 - €140,000
Director of Product Marketing

We empower companies to drive growth and innovation by harnessing the power of our product marketing strategies. Our goal is to craft compelling narratives that resonate with customers, fuel sales, and drive revenue.

Key Responsibilities:

  • Develop and execute comprehensive product marketing plans, from market research to launch and customer adoption.
  • Craft clear, differentiated messaging and positioning that resonates with our core audiences and supports sales, customer success, and brand goals.
  • Drive go-to-market execution for new product launches and feature releases, including enablement, campaign strategy, and content development.
  • Partner with Product Management to bring the voice of the customer into the roadmap and ensure alignment on what we build and why.
  • Own pricing and packaging recommendations for your products.
  • Own competitive intelligence and deliver actionable insights that inform product decisions and market positioning.
  • Manage and mentor a small product marketing team, setting a high bar for creativity, clarity, and results.
  • Collaborate cross-functionally with peers in marketing, sales, product, customer success, and operations to ensure consistent messaging and impactful execution.
  • Leverage AI tools and emerging technologies to streamline workflows, enhance messaging development, and uncover new opportunities.
  • Leverage analytics to track product performance, measure ROI, and continuously improve marketing initiatives. Use data-driven insights to adjust strategies and ensure business outcomes are achieved.

Requirements:

  • 7+ years of experience in product marketing, with at least 2 years in a leadership role.
  • Deep expertise with core product marketing frameworks (tiering, launch planning, positioning, segmentation, personas, buyer journey, messaging architecture, etc.).
  • A master storyteller who can distill complexity into clarity—and make people care.
  • Strong experience in pricing and packaging strategy.
  • Experience in driving strategic growth initiatives, including identifying and executing market expansion opportunities, and managing product portfolios.
  • Strong experience partnering with Product and Sales teams to drive alignment and results.
  • Curious and proactive about using AI tools (like ChatGPT, Jasper, Notion AI, etc.) to work smarter and faster.
  • Proven ability to lead and develop a small team while collaborating effectively with other senior leaders.
  • Experience in SaaS / B2B a plus.
  • Ability to thrive in a fast-paced, dynamic environment, balancing multiple priorities and adapting strategies as needed.

Perks & Benefits:

  • Company Stock Options.
  • Health Benefits.
  • Pension Scheme with a match.
  • Life Insurance and Income Protection.
  • Supplemental Maternity & Paternity Pay.
  • Employee Assistance Program.
  • Generous Vacation Time.
  • One-time home office stipend.
  • Company Wellness Days and wellness allowance.

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. We are proud to be an equal opportunity workplace and committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.

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