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3 days ago
The role of a Content Strategist at a leading pharmaceutical company involves developing insight-driven strategies that connect training and communications with real-world impact.
About the Position- Develop comprehensive content strategies aligned with business objectives.
- Integrate market insights, data analysis, and audience research into strategic content planning.
- Conduct thorough content audits and gap analyses to inform actionable improvements.
- Lead workshops with internal and external teams to shape content direction.
- Write clear, compliant copy across various formats and channels.
- Create frameworks and governance documentation based on audience insights.
- Define and report on success metrics for content strategy effectiveness.
- Collaborate across teams to deliver high-quality content within tight deadlines.
- Bachelor's degree in English, communication, journalism, life sciences, or a related field.
- Minimum 8 years of experience as a content strategist, preferably in pharmaceutical or agency settings.
- At least 3 years of experience in medical or scientific copywriting.
- Proven ability to produce content strategy documentation, including audits, gap analyses, and governance frameworks.
- Strong portfolio of strategic work and copy samples targeting healthcare professionals, sales representatives, or patients.
- Experience leading in-person strategy and content workshops.
- Fluent in English, both written and spoken.
- Strong understanding of medical and scientific concepts with strategic and organizational thinking skills.
- Experience with digital content tools.
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