Digital Growth Specialist

1 day ago

Dublin, Dublin City, Ireland beBeeMarketing Full time €60,000 - €75,000
Lead Generation Strategist

We help customers and businesses make better financial decisions, enabling communities to grow with confidence.

As a Lead Generation Strategist, you'll drive B2B lead generation across Europe.

You'll plan, execute, and optimize paid media campaigns on Google Ads, social media, and YouTube.

Closely work with sales stakeholders to ensure marketing efforts align with business goals, delivering measurable results in a regulated environment.

This role combines strategic campaign management with hands-on execution to support pipeline growth and customer acquisition.

Key Responsibilities
  • Plan, execute, and optimize lead generation campaigns across Google Ads and all social media channels
  • Develop and test creative assets and messaging with marketing colleagues
  • Analyze campaign performance using Google Analytics and other tools to drive continuous improvement
  • Track and report on key metrics such as CPL, CTR, conversion rates, and ROI
  • Manage campaign budgets and ensure efficient allocation of spend across channels
  • Build and maintain strong relationships with sales stakeholders to align marketing efforts with pipeline goals
  • Provide actionable insights and regular updates to key stakeholders (sales, GTM teams) to support lead follow-up and conversion
Requirements
  • 6-10 years of experience in digital marketing with a focus on lead generation
  • Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and YouTube campaigns
  • Proficiency in Google Analytics, Google Tag Manager, and other data analysis tools
  • Strong analytical mindset with the ability to interpret data and translate it into actionable strategies
  • Excellent verbal and written communication skills Ability to manage multiple projects and stakeholders in a fast-paced environment

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