Digital Marketing Strategy Leader

2 weeks ago

Cork, Cork, Ireland beBeeMarketing Full time €60,000 - €80,000

This role presents an exciting opportunity to lead the growth of awareness, donations and engagement through digital channels.

Key Responsibilities:

  • Develop and implement a results-driven digital marketing strategy that aligns with fundraising, engagement and awareness goals.
  • Establish key performance indicators, track performance across all channels and deliver actionable insights through regular reporting.
  • Oversee digital marketing initiatives ensuring cost-effectiveness and alignment with impact.
  • Plan, test and optimize paid social media campaigns targeting the right audiences with effective messaging across key platforms.
  • Deliver segmented personalised email campaigns to supporters and donors continuously improving relevance and performance.
  • Manage and optimise the website using analytics to boost user experience supporter conversion and donation outcomes.
  • Implement practical SEO strategies to increase visibility and support income across campaigns services and fundraising.
Job Requirements
  • Strategic thinking and planning skills.
  • Digital marketing expertise including social media email marketing and SEO.
  • Ability to establish and track key performance indicators.
  • Excellent communication and interpersonal skills.
  • Results-oriented with a focus on achieving goals.
  • Experience working in a fast-paced environment.

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