Marketing Communications Specialist
1 day ago
About Us
HelloFresh is a dynamic company looking for a skilled Marketing Communications Specialist to join our team. As a Brand & Marketing Communications Manager, you will play a leading role in building our brand through marketing communication, including copy creation, content development, messaging, and organic social media.
This is an exciting opportunity for someone with a minimum of 5 years experience in a communications or PR manager role, ideally in the food or tech industry. You will work closely with the Head of Marketing for Ireland and the global brand and PR teams to develop and execute 360° brand campaigns across key brand channels.
Your Key Responsibilities
- Actively contribute to developing strategic pillars: Brand Communication, Product Marketing, and Brand Storytelling.
- Structure messaging and develop communication plans for campaigns, ensuring a local Irish lens.
- Create and adapt communication materials across all channels, including advertising copy, CRM copy, print assets, and consumer communication.
- Lead ATL channel for Ireland, working with international teams to book media and create assets that drive brand awareness.
- Develop and execute 360° brand campaigns across key brand channels.
- Manage organic social media platforms, including strategy development, content brainstorming, posting, and performance reporting.
- Oversee local consumer PR, managing appointed agencies on a day-to-day basis.
- Develop and execute Brand Partnerships/sponsorships to drive category awareness and customer acquisition.
- Support Product Marketing campaigns, maintaining the product marketing calendar and seasonal campaigns.
Our Benefits
- Elevate your lifestyle with 70% off HelloFresh boxes.
- Company pension scheme and choice of Corporate gym membership/wellness allowance.
- Work from Home Budget and Irish Life Private Medical Insurance.
- Mental health first aiders and an employee assistance programme.
- Dog-friendly office and cycle to work scheme.
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