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Pipeline Growth Specialist

3 weeks ago

Dublin, Dublin City, Ireland beBeeDemand Full time €50,000 - €80,000
About the Role

We are seeking a Demand Generation Manager to join our marketing team.

  • This role involves driving pipeline growth and revenue through creative, data-driven campaigns and strategic outreach.

The successful candidate will be responsible for designing and implementing multi-channel demand generation strategies to drive lead acquisition and brand awareness.

Responsibilities
  • Strategy & Campaign Ownership:
    • Design and implement multi-channel demand generation strategies (email, social media, digital ads, events, content marketing, etc.) to drive lead acquisition and brand awareness.
    • Execute and optimize targeted outreach to identify, nurture, and qualify new opportunities at every stage of the funnel.
    • Create compelling, tailored campaign messaging and value propositions that engage prospects and position our unique value in the market.
    • Maintain accurate records in CRM systems, and provide regular performance reports on campaign effectiveness, pipeline status, and KPIs such as MQLs and conversion rates.
  • Collaboration: Partner cross-functionally with Sales and Product teams to ensure alignment and maximize the impact of demand generation initiatives.
  • Market Awareness: Stay current on trends, competitor moves, and industry best practices to ensure our campaigns remain innovative and competitive.
  • Budget Management: Plan and manage resources for demand generation programs, ensuring optimal ROI.
Key Objectives
  • Deliver on lead generation, pipeline building, and sales opportunity creation targets.
  • Meet or exceed goals for MQLs, qualified opportunities, and customer acquisition.
  • Demonstrate continual improvement in campaign performance (reach, engagement, quality of leads, conversion rates).
Requirements
  • Strong knowledge of B2B marketing strategies, content marketing, and campaign management.
  • Experience working with marketing automation platforms and HubSpot systems.
  • Analytical mindset, with a passion for data-driven decision-making.
  • Excellent written and verbal communication skills.
  • Ability to work independently in a fast-paced, evolving environment, managing multiple projects simultaneously.
Location and Travel

This role can be based in Dublin or London. Occasional travel may be required in the EU and the USA.