Strategic Marketing Effectiveness Specialist

2 weeks ago


Castlebar Municipal District, Ireland beBeeEffectiveness Full time €50,000 - €70,000
Key Marketing Role

We are seeking an experienced professional to join our dynamic marketing communications team.

Role Overview:
  • This position focuses on driving marketing effectiveness across all activities.
  • The successful candidate will own and evolve the Marketing Scorecard to enhance overall effectiveness.
  • They will partner with advertising managers to assess creative and media strategies.
  • Collaboration with internal data teams and agency partners is essential to improve ROI.
  • The role also involves managing the marketing budget and overseeing contracts and procurement processes.
  • Strong relationships with agencies are crucial, and the ideal candidate will be able to develop these effectively.
About You:
  • A strong understanding of marketing effectiveness theory and its practical application is vital.
  • Experience in budget management and performance reporting is required.
  • The ideal candidate will be commercially minded with strong analytical skills.
  • Excellent stakeholder management and communication skills are necessary for success.
  • Proven experience working with agencies and cross-functional teams is essential.

This is a great opportunity to bring performance-led thinking into practice.

The successful candidate will be responsible for applying marketing effectiveness principles across all marketing activities. They will own, evolve, and report on the Marketing Scorecard to enhance overall effectiveness. Collaboration with internal data teams and agency partners is essential to improve ROI.



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