Only 24h Left: Marketing Manager

Job description Job Title: Marketing Manager Location: TF Royal Hotel & Theatre, Castlebar, Co. Mayo Reports To: General Manager Job Overview: The Marketing Manager will play a pivotal role in driving revenue growth for the TF Royal Hotel & Theatre by overseeing all sales and marketing efforts. This individual will be responsible for increasing ticket sales for theatre events, promoting MICE (Meetings, Incentives, Conferences, and Events) sales, and building lasting corporate relationships. The role also involves marketing all the venues outlets, including the Yew Tree Cafe, Green Room Bar & Restaurant, hotel accommodations, meeting room spaces, and the theatre itself. The Marketing Manager will be responsible for maximising the sales potential and achieving revenue budgets via Events, Hotel Rooms & Conference rooms & Food & Beverage as well as Theatre Ticket Sales. The manager will work closely with internal teams and external partners to develop and implement strategic marketing campaigns that enhance brand awareness, increase sales, and position TF Royal as a top destination for Entertainment, business and leisure. Key Responsibilities: Plan and direct day to day operation of the sales & marketing function to ensure maximum revenue & profitability and provide potential and existing clients with the highest level of sales service. Develop and oversee all Social Media activation to ensure ROI. Attend consumer and trade promotions as required and schedule relevant individual promotions for the hotel. To ensure the accurate processing, distribution, recording/filing and follow up of all sales correspondence, including the execution of contracts, quotations, confirmations, cancellations, etc. Utilise CRM system for client database building. Identify key competitors and carry out regular competitor analysis, monitoring their performance, rates and sales activity. To protect and promote the image of hotel at all times, both in print and verbally. To be fully aware of the main market developments and other factors that would influence business or create favourable market conditions. . Ticket Sales & Theatre Marketing: Develop and implement strategies to drive ticket sales for theatre performances, festivals, and special events. Coordinate promotional campaigns across digital, print, and media channels to increase awareness and attendance. Leverage audience insights and data to tailor marketing campaigns and improve conversion rates. MICE (Meetings, Incentives, Conferences & Events): Lead sales initiatives to promote TF Royal Theatres meeting and conference spaces to local, national, and international clients. Identify new MICE opportunities and cultivate strong relationships with corporate clients, event planners, and key decision-makers. Develop and execute targeted marketing strategies to position the venue as a leading MICE destination in the region. Perform day to day sales activity including lead generation, face to face meetings, contracting & rate negotiation, site inspections, attendance at trade shows, client entertainment and national S&M events & trade shows. Identification and management of all Corporate and local RFPs with volume for county, ensuring maximum inclusion for the hotels. Building Corporate Relationships: Establish and nurture corporate partnerships to expand the venues market reach and drive group bookings. Collaborate with corporate sponsors for events and create mutually beneficial marketing initiatives. Develop loyalty programs or corporate packages for repeat business, including meeting room bookings, accommodation, and event tickets. Marketing of All Outlets: Oversee the marketing of all TF Royal Hotel & Theatre outlets, including the Yew Tree Cafe, Green Room Bar & Restaurant, hotel rooms, and event spaces. Create and manage campaigns for each outlet to increase foot traffic and sales, with an emphasis on cross-promoting various services. Manage digital marketing strategies including website content, SEO, social media, email newsletters, and paid ads. Promotions & Event Management: Work closely with the events team to promote and market upcoming events, ensuring visibility across all digital and traditional channels. Partner with influencers, local organizations, and media outlets to amplify event promotions. Coordinate special promotions, discounts, or packages to increase ticket sales, room bookings, and restaurant/dining reservations during key events. Reporting & Analytics: Report weekly & monthly on account performance and general activity to General Manager & key Directors. Monitor and report on key performance metrics such as ticket sales, revenue from outlets, and customer engagement. Analyze market trends and competitor activity to inform sales and marketing strategies. Key Skills & Qualifications: Minimum of 5 years experience in sales and marketing, preferably in the hospitality, entertainment, or events industry. Proven track record of driving ticket sales and building successful corporate partnerships. Strong knowledge of MICE sales and event management. Experience with digital marketing tools, SEO, and social media platforms. Excellent communication, negotiation, and relationship-building skills. Ability to lead a team, manage multiple priorities, and work collaboratively across departments. Strong analytical skills and experience using data to drive decision-making. Creative and strategic thinker with a passion for driving results. Why TF Royal Hotel & Theatre? Join a dynamic, fast-paced environment and make a significant impact on the growth and success of one of Castlebar's most beloved cultural and hospitality venues. The Director of Sales & Marketing will have the opportunity to shape the future of the TF Royal, driving both business and community engagement while showcasing the theatres diverse range of events and services. Very Attractive Package for Right Person. Skills: Marketing And Sales SEO Digital Marketing Skills: Marketing Strategy Marketing planning Multi-channel Marketing Marketing strategies Campaign Plans Social media strategy Marketing Management Benefits: Laptop Mobile Phone Parking