German Speaking Product Marketing Lead

1 day ago


Dublin, Dublin City, Ireland Personio Gmbh Full time
About Personio Gmbh

Personio is an innovative HR platform that helps organizations simplify complex tasks and unlock the potential of their people.

We have a growing team of 1,800+ professionals across Europe and the US who are dedicated to building user-friendly products that meet the needs of our 14,000+ customers and their 1.5 million employees.

We're committed to building a culture that values diversity, inclusivity, and collaboration.

The Job Description

This is a Product Marketing Manager (German speaking) position that requires a strong understanding of the German market, our competitors, and our products.

You'll be responsible for developing a go-to-market strategy that amplifies our Platform message, creates effective sales enablement assets, and supports brand awareness, pipeline generation, and deal closure.

You'll work closely with our research team to better understand the market, test messaging, and create unique assets that drive business growth.

Key Responsibilities
  1. Develop a deep understanding of the market, including top competitors and their products.
  2. Develop a deep understanding of the Personio product and its value proposition.
  3. Work with sales teams and leadership to create effective sales enablement assets.
  4. Partner with the research team to test messaging and create unique assets.
  5. Support the internal PMM team with asset creation for the German market.
Requirements

To succeed in this role, you'll need:

  • Excellent written, verbal, and presentation skills in English and German.
  • At least 2 years of product marketing experience, preferably in an HR-relevant role.
  • Experience in a high-growth B2B organization.
  • Ability to deeply understand technical aspects of Personio and competitors' products.
  • Experience engaging with sales and leadership effectively and efficiently.


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