Channel Marketing Strategist

This role is responsible for leading the development and implementation of customer-centric marketing strategies across key channels, including retail, customer communications, consumer PR, social media, and the website.

The ideal candidate will have a strong understanding of marketing technology and its application in customer communications, as well as excellent communication skills with the ability to facilitate, negotiate, and resolve conflict.

The team focuses on channel marketing and reports to the Head of Channel Marketing. The successful candidate will be a self-starter who can work under pressure and to strict timescales, with resilience and calmness amid ambiguity.

Main Responsibilities:

• Develop and evolve comprehensive strategies and plans to achieve business objectives, including retention, acquisition, and brand metrics, across all key channels.
• Design and deliver strategic plans that leverage Marketing Technology functionality, omnichannel marketing, CDP, XtremePush, the website, and customer communications.
• Develop and implement CRM strategies encompassing the entire customer journey, from initial engagement and onboarding to ongoing relationship management and retention, including designing and implementing personalised email marketing campaigns, building and managing automated marketing workflows, and analysing customer data to identify trends and opportunities for optimisation.
• Oversee the development and implementation of CMS to ensure consistent messaging across channels.
• Serve as the Marketing Technology Product Owner and subject matter expert, providing guidance on the selection, implementation, and utilisation of marketing technologies.
• Develop and implement paid media tagging and analysis strategies to track campaign performance and optimise ROI.
• Develop and implement SEO strategies to enhance organic reputation and drive traffic to the website.
• Deliver Adobe Analytics analysis for key channels and provide analytical insights on the performance of communications.
• Develop briefs for website projects from inception to completion for business and consumer audiences.
• Deliver best-practice communications for Consumer, Business, and Three+ and optimise Three+ journeys to deliver KPI targets.
• Analyse data, market trends, and leverage software to drive commercial performance and maximise ROI on marketing spend.
• Manage and deliver the customer website experience, including online user journeys and landing pages, in collaboration with Digital and Brand teams.
• Develop BTL communications strategies and design new journeys to deliver higher margins and lower churn, utilising AIA Engage capabilities.
• Deliver new channels on digital platforms and leverage new technologies to benefit the business and customers.
• Ensure delivery against briefs with quality and SLAs; devise a content strategy and blog framework; execute content across key channels.
• Conduct ongoing analysis and optimisation for all channels, including Paid Search, and design an ongoing paid search strategy to drive ROI and sales.
• Maintain consistency of brand tone across all creative elements on each channel.

The ideal candidate will possess the following skills and qualifications:

• A business-oriented commercial mindset.
• Ability to use different methodologies to deliver outcomes.
• Impressive communication skills with the ability to facilitate, negotiate, and resolve conflict.
• Drives for results with a track record of achieving goals; highly motivated, positive, and energetic.
• Teamworking – able to build good relationships with all levels.
• Strong understanding of marketing technology and its application in customer communications.
• Ability to work under pressure and to strict timescales, with resilience and calmness amid ambiguity.
• Customer focus - takes responsibility for meeting/exceeding customer expectations and delivers on promises.
• Ability to quickly comprehend diverse information and identify themes and gaps.
• Ability to devise strategies for multiple channels.
• Excellent decision-making and prioritisation capabilities.
• Strong understanding of marketing channels and key optimisation techniques to improve KPIs.

The company offers a range of benefits to its employees, including:

• Flexible working with a Hybrid model; office-based 3 days per week.
• Competitive salary, annual performance bonus & pension contribution.
• Annual Leave buy or sell options (up to 5 days).
• Healthcare Insurance via flexible benefits programme.
• Access to learning and development tools.
• Free on-site parking.

We are a dynamic and innovative organisation committed to delivering exceptional customer experiences.

We value diversity and inclusion and welcome applications from candidates with a range of backgrounds and experiences.

Please note that this role is for a Mid-Senior level position and requires Full-time commitment.

This role is part of the Marketing function within our Telecommunications industry.